Universitat Internacional de Catalunya
Workshop: Public Relations Programmes II
Teaching staff
Introduction
Corporate events are a public relations strategy increasingly used by entities as they allow the personal relationship with customers, suppliers, and colleagues and to establish bound and experiences that last over time. In this workshop, you will learn to design, organize, and carry out various types of events and to solve the most common problems that arise in their development.
Pre-course requirements
No one
Objectives
- Know the particularities of events as a communication and marketing tool.
- Learn and apply the techniques of event organization.
- Acquire strategic skills for the design, management and planning of events
- Develop the processes involved in the planning of an event
- Know how to raise resources and funding in the organization of events
- Learn how to plan sustainable and safe events.
Competences/Learning outcomes of the degree programme
- 02 - The ability to plan human resources
- 03 - The ability to plan personal resources (personnel, materials, seasonal...)
- 07 - The ability to work in a group
- 08 - The ability to organise time and workspace
- 15 - The ability to synthesise
- 17 - The ability to confront difficulties and resolve problems
- 18 - The ability to work under pressure
- 19 - The ability to memorise
- 20 - The ability of concretion
- 22 - The ability to generate debate and reflection
- 26 - The ability to coordinate yourself and /or work together to / with a team
- 82 - The ability to define and manage a communication budget
- 83 - The ability and capacity to give form to a creative message
- 89 - The ability to create synergy in a working team
- 93 - To know how to manage time
Syllabus
- Review of basic concepts
- Organization of events, design and planning
- Launching an event
- Resources needed to organize an event
- Services needed at events
- Sustainable events
- Safety
- Protocol
- Budget
- Evaluation of results
Teaching and learning activities
In person
- Papers and public presentation (using IA among others resources)
- Reading and debate
- Presentation of the professor
- Professional guests
- Final paper
- Test of all the subjects
| TRAINING ACTIVITY | ECTS CREDITS |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0.7 |
| Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. | 0.6 |
| Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. | 0.9 |
| Workshop. Advanced and intensive workshops of a longer duration, led by lecturers and/or foreign professionals, in which the language used is English. These culminate in the creation of a professional or semi-professional product which is also produced in English. | 1.8 |
| Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 0.6 |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 0.4 |
Evaluation systems and criteria
In person
- Class exercises: 30% (MUST BE APPROVED)
- Exam: 40% (MUST BE PASSED)
- Final work: 20% (MUST BE APPROVED)
- Class participation and behaviour: 10%
For second and more calls, the evaluation will be an exam and a paper about how to organize an event and how to communicate it in the differents phases. In the case that the paper has been done in class and it s approved the second evaluation will be just a test.
Bibliography and resources
Comunicar persuasivamente mediante el binomio RRPP-RS en la organización de eventos sostenibles. Una orientación innovadora hacia la Agenda 2030 para el Desarrollo Sostenible en la etapa de pospandemia, donde Barcelona es referencia mundial
Visual Review: International Visual Culture Review / Revista Internacional de Cultura Visual, ISSN-e 2695-9631, Vol. 14, Nº. 1, 2023 (Ejemplar dedicado a: Monograph: "Discourse control. Trends, topics, causes and effects"),
Manual de los cinco sentidos: guía para crear eventos sensoriales
Flávia Gomes-Franco e Silva. 2019, Redmarka. Revista de Marketing Aplicado
Actos y eventos sostenibles en las organizaciones más responsables de España. El seguimiento de los criterios de la ISO 20121 en los eventos de las empresas líderes en el ranking MERCO
Human Review, 2022
Estudio de Mercado 2023 High Touch.
Grupo Evento Plus
Innovar en los eventos: Experiencias mediadas con realidad virtual y video en 360
Bernad Conde, M. S. (2020) Sphera Publica, 1(20), pp. 141–159. Disponible en: https://sphera.ucam.edu/index.php/sphera-01/article/view/388