During the last decades, sport, as a free time activity, has become, for large segments of the population in any part of the world, a highly valued pastime and has become an important product for mass consumption.

Sport has become essential in the lifestyles of contemporary societies given its multidimensionality as a social, leisure and, above all, health phenomenon. As has happened in the field of culture and tourism, sport has also undergone modifications to adapt to the new functions and meanings it has in advanced societies. From being a socializing element in the past, sport is currently undergoing a process of diversification and individualization. Such is the influence of sport in modern life, that we can speak of a sporting lifestyle, characterized by the importance of practicing sports in an individual's free time.

Thus, we are witnessing a spectacular growth of sport from all areas of action, promoting an increase in its consumption, whether in the form of tangible goods (for example, sports articles) or intangible goods (sports services such as those offered to a client of a gym or a sports club).

The main factors that have led to this spectacular increase are:

• Increased free time and improved quality of life: The increase in people's life expectancy, early retirement and the reduction in the number of working hours mean that people have more time to do other types of work. activities among which is sport, considered as a leisure and entertainment activity.

• Growing interest of the population in activities related to health: Sport is considered a means to improve physical fitness or feel better about oneself.

• Increased participation of women in physical activity and sports: The participation of women in the world of work has been accompanied by a greater presence in all spheres of social, political and economic life, such as in the leisure and entertainment activities and, consequently, in sports.

• Greater facilities for practicing sports: The current facilities that a large part of the population finds in communications and transport also translate into the possibility of accessing sports practices linked to the tourist phenomenon, as is the case, for example, with skiing, golf , among others.

• Investments in sports facilities that have been made with better features and greater modernity, which results in greater comfort and services around the practice of the chosen sport.

All this has made it possible to raise the expectations of a sector that is clearly in fashion, which has greatly increased its consumption and in which there has seemed to be great interest from the business sector.

In this period where the world is globalized and in which there is greater competition that affects all sectors and all markets, training and talent will be the keys to evolve, to resist and to innovate and these will be the coordinates of success in companies that want to be competitive and want to survive. These are times where improvement in management is essential to be able to apply rigorous criteria in companies and where the debate on doing something different with innovation and creativity is fundamental.

The contents of THE SUBJECT OF SPORTS MANAGEMENT at the UIC offer the possibility of responding to this latent need and a growing demand through specialized, quality training that combines high academic value with an eminently practical nature. All this through a global and comprehensive vision of management that will be unique in the market and with an international perspective adapted to growing globalization.