Universitat Internacional de Catalunya

Business Digital Transformation

Business Digital Transformation
6
14584
2
First semester
OB
Main language of instruction: English

Teaching staff


Dr. COLOMBARI, Ruggero - rcolombari@uic.es

Introduction

Digital Transformation will present the information systems, techniques and methodologies used by current organizations to be more competitive in a global, competitive and hyper-connected market, as well as classify the objectives and use of these systems. All departments in an organization could be improved through digital transformation, we will see how commercial, finance or marketing areas  can be simplified, even strategic management decisions based on advanced forecasting and data processing systems. In addition, the digital environment has facilitated the relationship with customers, new channels such as social networks, e-markets and mobile applications make new digital age managers able to understand the key indicators of the data collected to improve short, medium and long changes expresses strategies faster than ever.

The course has a practical part where you will carry out the development of content that applies to the digital transformation of the company and the tools used.

Competences/Learning outcomes of the degree programme

  • 03 - To select and adequately apply applicable accounting alternatives.
  • 05 - To understand the functions of corporate finance departments.
  • 10 - To identify long-term economic growth factors and understand the impact of globalisation.
  • 14 - To be familiar with and understand the legal framework of trade law and be able to apply it in practical cases related to the business world.
  • 19 - To analyse quantitative financial variables and take them into account when making decisions.
  • 24 - To be able to carry out a financial, social and historical analysis of the environment in which a company operates.
  • 32 - To acquire problem solving skills based on quantitative and qualitative information.
  • 36 - To interpret quantitative and qualitative data and apply mathematical and statistical tools to business processes.
  • 37 - To be able to apply managerial methods, tools and techniques.
  • 39 - To acquire the ability to solve problems and make decisions based on relevant information, applying the appropriate methods and situating the problem within the organisation as a whole.
  • 41 - To be able to descriptively summarise information.
  • 46 - To acquire the ability to understand and participate in conferences and lectures in an academic context.
  • 51 - To develop decision making skills.
  • 53 - To acquire the skills necessary to learn autonomously.
  • 64 - To be able to plan and organise one's work.
  • 65 - To acquire the ability to put knowledge into practice.
  • 67 - To be able to express oneself in other languages.

Syllabus

 

  • Information Systems: key concepts, computational thinking
  • Technology as a factor of competitve advantage in a company
  • Computational thinking. Agile methodologies
  • New trends in the use of technology
  • E-commerce
  • Social Media and Digital Marketing
  • Blockchain: NFT/tokenization and Brandverse
  • Digital Transformation Process
  • From Data to Insights
  • Business Analytics
  • Big Data
  • IOT, VR, AR, Image recognition, SFA
  • AI
  • Omnichannel
  • Ethics in the digital transformation
   

Evaluation systems and criteria

In person



10% Class attendance and behaviour

  • Minimum 70% of all sessions (including plenary)

 40% Practice

  • Group Presentations, which will be specifically indicated by each professor
  • Group up to 6 people
  • All assignments are rated 0 to 10 and weighted equally 
  • Assigment deliveries are not accepted after the deadline 
  • Individual mark=Group mark

 50% Final exam 

  • 0 to 10 (minimum required mark >= 5)
  • At the second call, examination will weight 70%. The mark of the continuous evaluation will represent 30%.

 

 

Bibliography and resources

  • Sistemas de información: herramientas prácticas para la gestión empresarial - Gómez Vieites, Á.; Suárez Rey, C, Ra-Ma, 2011. ISBN: 9788499641225

  • Sistemas de información gerencial - Laudon, K.C.; Laudon, J.P, Pearson Educación, 2016. ISBN: 9786073236966

  • Management information systems: text and cases - Jawadekar, W.S, McGraw-Hill, 2011. ISBN: 9780070146624

  • Management information systems - O'Brien, J.A.; Marakas, G.M, McGraw-Hill/Irwin, 2011. ISBN: 9780071221092    
  • Shaping the Fourth Industrial Revolution - Schwab, K.; Davis, N., Geneva: World Economic Forum, 2018. ISBN: 9780241366394Digital Transformation. Survive and thrive in a era of mass extinction. Thomas M. Siebel. 2024. Rosseta Books. Rodin Books.  ISBN-13 (print): 978-1-9481-2248-1 . 2019
  • Negocios digitales. Daniel Palacios Marqués. Ediciones Pirámide. Daniel Palacios Marqués. ISBN: 9788436845938 . 2022
  • The comming Wave - Mustafa Suleyman . Penguin Rndom House,   ISBN: 2029788419399649 , 2023.
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