Universitat Internacional de Catalunya
Cultural Foundations: Managerial Learning Through Art History
Other languages of instruction: Catalan, Spanish,
Teaching staff
Introduction
Through the knowledge of monuments and historical-artistic heritage, topics of entrepreneurship, leadership, strategy, management and direction of people will be worked on. After the cultural visits, the various analogies found in management challenges and in the decisions made in the artistic and heritage world will be analysed.
Pre-course requirements
None
Objectives
- Knowing and valuing the artistic and cultural heritage
-Identify contributions from cultural heritage and creative industries for the management of organizations
-Transfer the principles of management and business organization to the efficient management of artistic and cultural institutions
Competences/Learning outcomes of the degree programme
- CN01 - Students will be able to analyse and interpret imaginary and iconic, symbolic and representational language in the context of humanistic disciplines.
- CN02 - Students will be able to identify models and policies specific to different cultures and migratory groups, as well as their historical context.
- CP05 - Students will be able to analyse socio-cultural, historical and artistic structures, from a respect for the fundamental rights of equality between men and women, using language that avoids androcentricity and stereotypes.
- HB01 - Students will be able to reflect on issues of a cultural, social, scientific or ethical nature by interpreting relevant data.
- HB02 - Students will be able to convey information, ideas, problems and solutions to both specialised and non-specialised audiences.
- HB06 - Students will be able to plan tasks and projects in an organised and structured manner.
- HB08 - Students will be able to research different humanistic disciplines based on an analysis and comparison of relevant information.
- HB11 - Students will be able to critically analyse cultural and artistic representations, based on an understanding of their historical context, in order to develop an intercultural perspective and a deeper understanding of the contemporary world.
- HB13 - Students will be able to draw connections between data derived from observations and relevant theories, following data interpretation.
- HB17 - Students will be able to use data collection tools with a high degree of independence, such as library catalogues, archival inventories, documentary sources, electronic references and other resources.
Learning outcomes of the subject
-The student will have critical ability to value the artistic and cultural heritage
-The student will be able to identify the contributions of heritage for the management of organizations
-The student will be able to transfer the principles of leadership and business organization to the efficient management of artistic and cultural institutions
Syllabus
Topic 1: The Rule of Saint Benedict
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Leadership and Governance, Entrepreneurial Leadership, Understanding Art
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Insights from the Rule of Saint Benedict.
Topic 2: Girona Episcopal
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Branding, Marketing, and Collaboration
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Exploring Girona Cathedral, Girona Art Museum, Sant Feliu.
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Brand management strategies within a cultural context.
Topic 3: Gaudí and Sagrada Família
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Leadership, Mission, and Collaboration with Team Members
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Introduction to Gaudí's leadership philosophy.
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Extracting management lessons from Gaudí.
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Applying concepts during the Sagrada Família visit.
Topic 4: Santa Maria de Pedralbes and MNAC
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Entrepreneurial insights from Santa Maria de Pedralbes.
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On-site visit to the Monastery of Santa Maria de Pedralbes.
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Understanding Romanesque Art during the MNAC visit. Strategic plan of a public cultural institution
Topic 5: Entrepreneurship, Fundraising, and Ethical Business
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Navigating Business Challenges with Integrity
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Exploring the intersection of entrepreneurship, fundraising, and ethical considerations.
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Practical applications in the context of Casa Amatller.
Teaching and learning activities
In person
The classes will combine the theoretical part, always accompanied by images and visual content, with the practical part, which will consist of visits to museums, heritage and cultural institutions. There will also be master classes given by professionals from the cultural and creative industries.
Evaluation systems and criteria
In person
The student will have to make a presentation in class (45%) on a topic that will be explained during the course. There will also be a final exam (40%) and attendance and participation (15%) will be counted.
Bibliography and resources
-ALCOLEA BLANCH, Santiago, La casa Amatller. El cor de Barcelona, Barcelona: Viena editorial, 2021
-AMAT, O & Fossas, I. M. (2023). La ‘Regla de Sant Benet i el lideratge d’una organització. Revista econòmica de Catalunya, (88), 94-101.
-BASSEGODA, Joan, El Gran Gaudí, Sabadell: Ausa, 1989
-BERGÓS, Joan, Gaudí, el hombre y la obra, Barcelona: UPC, 1974
-CASTELLANO, Anna, Pedralbes a l’Edat Mitjana. Història d’un monestir femení. Barcelona: Publicacions de l’Abadia de Montserrat, 1998.
-CRISPÍ, M., URBANO, J. (2022). “Girona episcopal: an analysis of a new cultural brand”. In: Cultural Leadership in Transition Tourism. Developing Innovative and Sustainable Models (Ed. Elena Borin, Mara Cerquetti, Marta Crispí and Judith Urbano). Springer, pp. 185-206.
-Estratègia i Pla d’Acció 2019-2022/2029. Museu Nacional d’Art de Catalunya. https://www.museunacional.cat/ca/missio-i-estrategia
-GIBSON, Ian, La vida desaforada de Salvador Dalí. Barcelona: Anagrama, 2006.
-LÓPEZ-PINTO RUÍZ, Bernardo; MAS MACHUCA, Marta; VISCARRI COLOMER, Jesús. Los pilares del marketing. Edicions UPC, 2008.
-REY, Carlos; BASTONS, Miquel; SOTOK, Phil. Purpose-driven organizations: Management ideas for a better world. Springer Nature, 2019.
-RICHARDSON, John, Picasso. I. Una biografía, 1881-1906, Madrid: Alianza editorial, 1991.
-RICHARDSON, John, Picasso II. Una biografía, 1907-1917, Madrid: Alianza editorial, 1995.