Universitat Internacional de Catalunya
Television Communication
7820
1
Second semester
FB
Persuasive Communication
Comunicación audiovisual
Main language of instruction: Spanish
Teaching staff
Pre-course requirements
None
Competences/Learning outcomes of the degree programme
- 01 - The ability to plan technical resources
- 03 - The ability to plan personal resources (personnel, materials, seasonal...)
- 06 - The ability to act autonomously and responsibly
- 07 - The ability to work in a group
- 09 - Lingustic ability in Catalan, Spanish and English
- 11 - The ability to make judgments and well-argued critical assessments
- 12 - The ability to produce spoken and written texts
- 13 - Reading skills
- 14 - Ability to analyse
- 15 - The ability to synthesise
- 16 - The ability to detect newsworthy events
- 18 - The ability to work under pressure
- 20 - The ability of concretion
- 22 - The ability to generate debate and reflection
- 24 - The ability to plan and carry out audio visual and cinematographic projects
- 26 - The ability to coordinate yourself and /or work together to / with a team
- 38 - Ability to understand and apply the legal dimension of an audiovisual product
- 39 - The ability to understand and apply the different agents of the audiovisual sector
- 41 - The ability to understand and apply lighting and sound techniques of a film production
- 42 - The ability to understand and apply the techniques and methods of film editing and post production
- 43 - The ability to understand and apply different television genres and formats
- 44 - The ability to understand and apply the various stages of development of a television programme
- 45 - The ability to understand and apply different types of programme scripts
- 46 - The ability to understand and apply the different lighting, graphic and staging resources
- 47 - The ability to understand and apply the processes of television programme creation
- 48 - The ability to understand and apply the expressive possibilities of new technologies
- 52 - The ability to design and critique an audiovisual script
- 53 - The ability to design and critique an audiovisual or media product
- 55 - The ability to design and critique an informative discourse
- 60 - Knowledge and mastery of the techniques of continuous narrative transmission
- 68 - Knowledge and mastery of the distinction between opinion and information / colloquial and cultured register
- 73 - Knowledge and mastery of techniques to analyze sources of information.
- 87 - The ability and capacity to use technology and communicative techniques
- 89 - The ability to create synergy in a working team
- 92 - The ability for analysis, synthesis and critical judgment
Teaching and learning activities
In person
TRAINING ACTIVITY | ECTS CREDITS |
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 3 |
Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 2 |
Focused Praxis. Handing in occasional exercises to learn theory through practice. | 1 |