The seminar will begin with a review of theoretical issues on Structural Equation Modelling (SEM). Practical details for the use of EQS-specific and Smart-PLS software will be explained. In the last section, several real situations will be solved applying SEM.

The course is taught by Dr Frederic Marimon and Dr Marta Mas:

Frederic Marimon is a full professor and Planning and Quality Vice-president in the Faculty of Economic and Social Sciences. The main field of interest in quality management, tackled from different areas: standardised quality management systems (ISO 9000), quality management system models (EFQM), evaluation of the quality of services, particularly online services, analysis of the dissemination of different management standards, analysis of quality dimensions in different sectors such as healthcare services, online banking, online travel agencies or online supermarkets. 

Marta Mas is a tenured professor in the Faculty of Economic and Social Sciences, and dean of the same faculty. Her teaching mainly focuses on strategic marketing and human resources.  Similarly, her main lines of research cover areas related to knowledge management, strategy and corporate missions. She has also undertaken various quantitative research projects by measuring quality in different sectors and types of company..