Universitat Internacional de Catalunya
Work Placement
Teaching staff
practiquespublicitat@uic.es
Introduction
The subject of Work Placement allows students to have the first contact with a professional experience in the field of Audiovisual Communication. It allows the concepts learned in classes, workshops to be applied to the market, always supervised by the academic tutor of the University and the tutor assigned by the company.
A minimum of 300 internship hours must be completed at a company located within the country, such as advertising agencies, event agencies, media outlets, communication departments of public or private companies, institutions, etc.
Pre-course requirements
Compulsory subject, available for enrollment only for 4th-year Advertising students.
Objectives
The course aims to provide a theoretical foundation in various language theories to introduce students to audiovisual analysis, a key element for communication in the fields of advertising and public relations. Students will learn how meaning-making processes are articulated in this language and become aware of the influence of cinematic style on all types of audiovisual projects.
Competences/Learning outcomes of the degree programme
- 01 - The ability to plan technical resources
- 02 - The ability to plan human resources
- 03 - The ability to plan personal resources (personnel, materials, seasonal...)
- 04 - The ability of self assessment and professional self management
- 05 - The ability to learn autonomously
- 06 - The ability to act autonomously and responsibly
- 07 - The ability to work in a group
- 08 - The ability to organise time and workspace
- 09 - Lingustic ability in Catalan, Spanish and English
- 10 - The ability to develop an ethical attitude
- 11 - The ability to make judgments and well-argued critical assessments
- 12 - The ability to produce spoken and written texts
- 13 - Reading skills
- 14 - Ability to analyse
- 15 - The ability to synthesise
- 16 - The ability to detect newsworthy events
- 17 - The ability to confront difficulties and resolve problems
- 18 - The ability to work under pressure
- 19 - The ability to memorise
- 20 - The ability of concretion
- 21 - The ability of abstraction
- 22 - The ability to generate debate and reflection
- 23 - The ability to develop a budget
- 24 - The ability to plan and carry out audio visual and cinematographic projects
- 25 - The ability to plan and carry out the economic repayment of a film or product
- 26 - The ability to coordinate yourself and /or work together to / with a team
- 27 - The ability to contextualise historical events of the world and of contemporary Spain
- 28 - The ability to critically analyse the European, Spanish, and global film industry
- 29 - The ability to contextualise and critically analyse the products of the audiovisual industry
- 30 - The ability to contextualise and critically analyse current events
- 31 - The ability to critically analyse and contextualise events related to international politics
- 32 - The ability to contextualise and critically analyse the organizational structure of the EU
- 33 - The ability to contextualise and critically analyse macroeconomic elements
- 34 - The ability to objectify and quantify (facts, statistics, etc.).
- 35 - The ability to understand and implement the system that governs the operation of a feature film
- 36 - The ability to understand and apply the audiovisual system structure
- 37 - The ability to understand and apply the national and supranational system of subventions and economic aid
- 38 - Ability to understand and apply the legal dimension of an audiovisual product
- 39 - The ability to understand and apply the different agents of the audiovisual sector
- 40 - The ability to understand and apply the different departments of a film production
- 41 - The ability to understand and apply lighting and sound techniques of a film production
- 42 - The ability to understand and apply the techniques and methods of film editing and post production
- 43 - The ability to understand and apply different television genres and formats
- 44 - The ability to understand and apply the various stages of development of a television programme
- 45 - The ability to understand and apply different types of programme scripts
- 46 - The ability to understand and apply the different lighting, graphic and staging resources
- 47 - The ability to understand and apply the processes of television programme creation
- 48 - The ability to understand and apply the expressive possibilities of new technologies
- 49 - The ability to understand and apply innovative forms in different genres
- 50 - The ability to understand and apply the different narrative elements of a project
- 51 - The ability to understand and apply the theories and techniques of image
- 52 - The ability to design and critique an audiovisual script
- 53 - The ability to design and critique an audiovisual or media product
- 54 - The ability to design and critique original and viable content
- 55 - The ability to design and critique an informative discourse
- 56 - The ability to design and critique different forms of film and video
- 57 - The ability to design and critique the organisational structure of a television station
- 58 - Knowledge and mastery of the static image and its ability to communicate
- 59 - Knowledge and mastery of classic culture
- 60 - Knowledge and mastery of the techniques of continuous narrative transmission
- 61 - Knowledge and mastery of the narrative elements that make up a cinematographic work
- 62 - Knowledge and mastery of the financial systems of television stations
- 63 - Knowledge and mastery of the national and international tools of professional projection
- 64 - Knowledge and mastery of bibliographic repertories
- 65 - Knowledge and mastery of the different resources of historical investigation
- 66 - Knowledge and mastery of the resources to encourage contextualized interest in history
- 67 - Knowledge and mastery of the digital culture
- 68 - Knowledge and mastery of the distinction between opinion and information / colloquial and cultured register
- 69 - Knowledge and mastery of the different techniques used to contrast information
- 70 - Knowledge and mastery of economic data, statistics and graphs
- 71 - Knowledge and mastery of principle economic concepts.
- 72 - Knowledge and mastery of the principle techniques for scientific and journalistic investigation
- 73 - Knowledge and mastery of techniques to analyze sources of information.
- 74 - Knowledge and mastery of multimedia messages
- 75 - Knowledge and mastery of language use
- 76 - The ability and capacity to practice as professionals who are responsible for customer service
- 77 - The ability and capacity to take responsibility for the communication area of an organisation
- 78 - The ability and capacity to establish a plan of communication
- 79 - The ability and capacity for independent practice of the profession
- 80 - Relational ability to establish a competent interaction between advertiser and agency
- 81 - Ability and capacity to perform the duties carried out by the media department
- 82 - The ability to define and manage a communication budget
- 83 - The ability and capacity to give form to a creative message
- 84 - The ability and capacity to create and carry out graphic elements
- 85 - The ability and skill to act as experts in the strategic management of corporate image
- 86 - The ability and capacity to identify, value, manage and protect the intangible assets of a company
- 87 - The ability and capacity to use technology and communicative techniques
- 88 - The ability to relate to people and the environment without losing autonomy
- 89 - The ability to create synergy in a working team
- 90 - The ability of insight, ingenuity and creativity
- 91 - Preparation to assume risks
- 92 - The ability for analysis, synthesis and critical judgment
- 93 - To know how to manage time
- 94 - The ability to act freely and responsibly
- 95 - The ability for economic and budgetary management in the field of activity
- 96 - The ability to objectively analysis reality and the extraction of valid considerations
- 97 - To be able to read and understand literature in the field of communication in the English language
- 98 - To skillfully manage terminology in English related to Communication
- 99 - To be able to understand the principal ideas in a conference in the English language
Learning outcomes of the subject
The objectives to be achieved with this course are:
- To gain experience and learning by being part of the day-to-day operations of an advertising agency, a marketing department, or in the field of public relations.
- To be a part of the human team in companies whose activities are oriented toward the world of communication.
- To discover the types of work carried out and contribute value to their solutions.
Syllabus
The student will apply in the company where they are doing the internship all the knowledge acquired throughout their studies, which will serve as the foundation for performing their daily tasks.
To support the internship, the student will have the assistance of two mentors: the assigned Tutor at the company and the Internship Coordinator(s) at the Faculty.
This approach encourages the continuous improvement of the student’s abilities in a professional environment, facilitating their eventual entry into the job market.
Throughout the course, the following aspects will be addressed:
- The environment of curricular internships.
- Personal branding development.
Teaching and learning activities
In person
The evaluation of this course depends on various activities and evaluators. First, the company tutor assesses the work carried out by the student during the internship. The tutor's evaluation rates the student's abilities on a scale of 1 to 10. The competencies evaluated include technical skills, communication skills, organization and planning, discipline, and initiative.
Secondly, the student's final report also plays a significant role in the overall evaluation. In this report, the student explains the experience gained during the internship. The evaluation criteria for this submission include the appropriateness and depth of the content, the experience and learning demonstrated, and the proper presentation of the document. The competencies evaluated in the report include self-criticism, the ability to correctly express their personal experience, and the ability to analyze the audiovisual sector and future job prospects. The student must use the template available in the annexes of this course guide.
The document should not exceed 5 pages nor be less than 3 pages. It must be well-written, free of spelling errors, and presented professionally.
Finally, the student's attendance, participation, and involvement in the course's training sessions also impact the final grade.
Evaluation systems and criteria
In person
- Company Tutor Evaluation: 50%
- Student's report: 50%
Important Considerations
- If a student fails the Internship course, they must repeat their internship at another company. If they fail the report, they will only need to redo the report.
- The student must submit all required documents to be evaluated. If any document is missing, their internship will not be evaluated, and they will have to re-enroll. The documents to be submitted are:
- The student's internship report
- The agreement signed between the student and the company
- Ensure that the tutor's evaluation reaches the course instructors.
- If the student decides to leave the internship, they must inform both the university and the company 15 days in advance and submit a report explaining the reasons for their resignation. The internship coordinators will assess the reasons for leaving. If the reasons are not justified, the student will not be allowed to undertake another internship in the current academic year. In any case, their resignation from the internship will be recorded in their academic file.
- For curricular internships, the process is the same. The student must submit the report and ensure that both the agreement and the company tutor's evaluation are provided. If these are not submitted, or if the student abandons the internship, the internship will not appear on their academic transcript.