Universitat Internacional de Catalunya
Corporate Communication
Teaching staff
Introduction
This optional subject is a complement and extension of the subjects covered in the subject of Institutional Communication. That is, the contents will be complementary, without repetitions, but it will help to have taken Com. institutional to be able to better understand some of the subjects that will be covered in it.
Objectives
This subject is conceived as a complement to the previous one. The main objectives are:
1. Know and discover the value of intangibles and their communication in an organization.
2. Reflect on the corporate reputation, the legal framework and the right to be forgotten on the Internet of a company
3. Discover and analyze the profile and characteristics of leadership in a company or organization.
4. To deepen in some Programs and tools of internal Communication and communication in times of crisis.
5. Learn to create and promote your personal brand.
Syllabus
Topic 1. The value of intangibles.
Topic 2. Internal communication.
Topic 3. Corporate leadership.
Topic 4. Corporate reputation.
Topic 5. Communication in times of crisis.
Topic 6. CSR and sustainability.
Teaching and learning activities
In person
* Master Classes: not only consist of the transmission of content or knowledge, but also in the approach to real cases of companies and institutions. Participation of attendees will be promoted through the presentation of opinions, arguments and proposals in a group context.
* Carrying out practices where theory and practice are combined.
* Meeting point. Meetings with professionals.
Evaluation systems and criteria
In person
The evaluation criteria are the following:
In 1st Call:
Class attendance + continuous evaluation practices.........70% of the grade (*)
Final project.........................................30% of the grade
(*) practices can be done without having attended
In 2nd Call and subsequent calls:
Exam: 100% of the grade