Universitat Internacional de Catalunya

Radio

Radio
4
8003
1
Second semester
OB
Communication
Radio
Main language of instruction: Spanish

Teaching staff


If you have any questions, you can contact the teacher by email: mvidalm@uic.es.

Introduction

This course is an introduction to radio. Like any form of media, radio has its own language, a unique way of creating and communicating, determined by technical circumstances and the use of specific resources. Radio is defined by its auditory nature, and from there, a series of characteristics that differentiate it from other media are derived. This course introduces students to the language and narrative of radio, the foundations upon which communication in this medium is built.

       

Pre-course requirements

This course does not have any prerequisites.

Competences/Learning outcomes of the degree programme

  • 01 - The ability to adapt to varying circumstances
  • 02 - The ability to understand, accept criticism and correct errors
  • 03 - The ability to administer and manage human and technical resources
  • 04 - The ability to work in a team and autonomously
  • 05 - The ability to organise time and workspace
  • 06 - The ability to develop academic rigour, responsibility, ethics and professionalism
  • 07 - The ability to apply the deontology and respect for the audiovisual sector
  • 08 - The ability of critical analysis, synthesis, concretion and abstraction
  • 09 - The ability to objectify, quantify and interpret (data, statistics, empirical evidence…)
  • 10 - The ability to confront difficulties and resolve problems
  • 11 - The ability to generate debate and reflection
  • 12 - The ability to meet deadlines, develop the ability to be punctual and respect for human, technical and material resources
  • 13 - The ability to create spoken and written communication
  • 14 - Knowledge and mastery of rhetoric and oratory to communicate own ideas
  • 15 - Knowledge and mastery of body language and techniques for public speaking
  • 16 - The ability to manage, analysis and reflect on content
  • 17 - The ability to contextualize and critically analyze the events of social reality and to represent Contemporary History
  • 18 - The capacity and development of general culture and interest in social events
  • 19 - The ability of informative documentation
  • 20 - Knowledge and mastery of bibliographic media
  • 21 - Knowledge and mastery of the digital culture
  • 22 - Knowledge and mastery of the distinction between opinion and information / colloquial and cultured register
  • 23 - The ability to prioritize newsworthy events and contrast information
  • 24 - The ability to plan and organize both short term and long term projects
  • 25 - The ability to maximize creative development
  • 26 - The ability to develop a sense of taste and perfection in the aesthetics and finalization of projects
  • 37 - The ability to contextualize and critically analyze the organizational structure of global communication
  • 42 - The ability to distinguish, analyze and dominate the distinct genres and formats of television, film and radio
  • 44 - The ability to adapt to new audiovisual formats
  • 45 - The ability to know and dominate the techniques of audiovisual narrative.
  • 50 - The ability to adapt, understand and apply the expressive possibilities of new technologies and future changes
  • 53 - Lingustic ability in Catalan, Spanish and English
  • 54 - The ability to skillfully manage the literature, terminology and linguistic structures of the English language related to the field of communication.

Learning outcomes of the subject

Students will be able to:

  • Use the elements of the radio language and combine them.
  • Narrate through the own resources of the radio medium.
  • Think about sound and take advantage of its communicative potential.
  • Build sound spaces through the use of radio language and technical and expressive assembly.
  • Use the processes, formats and structures of radio language.
  • Edit sound and voiceover.

Syllabus

  • Sound Language
  • The Non-Advertising Radio Medium
  • The Advertising Radio Medium
  • Radio Brand Management Formats
  • Sound Branding
  • Music Theory
  • Sound Studio

Teaching and learning activities

In person



TRAINING ACTIVITY ECTS CREDITS
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. 0,7
Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. 0,2
Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. 0,2
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. 0,5
Peer learning. The aim of this activity is to ensure that students gain the ability to analyse and be critical. One way of achieving this is by correcting their peers' exercises and results, etc. Each student will be evaluated twice: as both a recipient and a transmitter of critical knowledge. 0,2
Mentoring programme. Ensuring a review of and in-depth look at competences and knowledge, as well as the development of habits involving social commitment and responsibility, with the strongest students providing guidance for students from lower years, particularly if they have any type of disability (physical, etc). 0,2

Evaluation systems and criteria

In person



The evaluation of the subject consists of:

- Final theoretical exam (50%)

- Individual internships carried out and delivered in class (50%)

To pass the subject, it is necessary to pass the final theoretical exam.

In the second and fourth call, the evaluation will be carried out through a theoretical exam.

In the third call, the evaluation will be the same as in the first.

The faculty regulations regarding spelling mistakes and plagiarism in exams, assignments, and practices will be rigorously observed.

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