Universitat Internacional de Catalunya
Communication Theory
Teaching staff
In order to make an appointment, please email the professor.
Introduction
The various intellectual discourses, theoretical models and research methodologies that have accompanied the emergence and development of the different media cannot be summarised in one major, complex theory, nor in one single definition of the term communication. In light of this evidence, in this subject we will take an introductory look at a selection of theories that have sought to explain the media world. Through guided self-learning, students will critically analyse the main theoretical and methodological concepts that have served as a compass in this space of dialogue and discussion that has always characterised Communication Theory.
Pre-course requirements
No pre-course requirements are needed to enrol in this subject.
Objectives
The aim of this subject is to help students become familiar with the broad field of theoretical media thought, a complex universe of assertions, theories, concepts and paradigms that are not infrequently incompatible.
The historical background and comparative topics on which this subject is based intend to endow the students with the analytical tools needed to critically discuss the various dimensions of the current dynamics of digital communication ecosystems.
Furthermore, this subject aims to spark the students’ interest in intellectual work and their desire to become capable of generating their own analytical and critical thoughts.
A fourth objective of this subject is to help students realise that empirical social research cannot be performed in empty theoretical space and that, as a result, to further their observations, they should not simply follow spontaneous assumptions, but must rely on more general theories to explain and guide their projects.
This subject will have achieved its purpose if the students come to view the theories about the media not only as tight and expendable speeches by foreign specialists, but as inescapable guidelines for a thorough understanding of the media and as prospects for intellectually stimulating observations.
Competences/Learning outcomes of the degree programme
- 10 CG - Knowledge and mastery of bibliographic repertoires
- 11 CG - Knowledge and mastery of different research resources
- 16 CE - The ability to make judgments and well-argued critical assessments
- 18 CE - Ability to detect newsworthy events
- 22 CE - The ability to critically analyze Spanish, European and World journalism.
- 36 CE - Knowledge and mastery of the distinction between opinion and information / colloquial and cultured registers
- 37 CE - Knowledge and mastery of different techniques to contrast information
Learning outcomes of the subject
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To be familiar with the main theoretical concepts of reporting.
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To be able to form intelligible and convincing arguments.
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To have a historical basis for understanding the present of the media.
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To be familiar with the elements that make up news organisations.
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To develop an entrepreneurial spirit and leadership.
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To develop creativity and the ability to be innovative in product development and journalistic or communication projects.
Syllabus
PART 1: COMMUNICATION RESEARCH: FOUNDATIONS AND EVOLUTION
Topic 0: The social sciences and mass communication theory
Topic 1: The first era of media theory
(A) The theory of mass society
(B) The theory of propaganda
Topic 2: The second era of media theory: Limited effects theory
Topic 3: The third era of media theory: Critical and cultural theories
Topic 4: The fourth era of media theory
PART 2: DESIGN, ELABORATION AND PRESENTATION OF A RESEARCH PROJECT ON COMMUNICATION
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0.6 |
| Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. | 1.0 |
| Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). | 0,8 |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 2.5 |
| Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 0.7 |
| Focused Praxis. Handing in occasional exercises to learn theory through practice. | 0.4 |
Evaluation systems and criteria
In person
For each call:
Exam BLOCK 1 (date: November 7, 2023) - Value/Weight of the in the final grade: 60%
Project BLOCK 2 (date: January 2024)- Value/Weight of the in the final grade: 40%
(1a) In order to pass the subject on the first call, it's essential to present oneself for the exam and submit the project.
(1b) The Faculty's orthographic standards will be applied to all exams and projects.
(2a) To pass the subject on the second call, it will be necessary to reevaluate from that activity (exam or project) that was not passed on the first call. If a student did not pass any of the activities, he/she must present both.
(2b) The score of the activity that has been passed on the first call can be kept for the second call, if so desired. However, if the academic year ends and the subject is not finally passed, under no circumstances may any of the scores (exam or project) be carried forward to the following year.
(2c) The Faculty's orthographic norms will be applied to all exams and projects.
(3a) The third and fifth calls will be ruled by the criteria 1a, 1b from the first call.
(3b) The fourth and sixth calls will be ruled by the criteria 2a, 2b, 2c from the second call.
Bibliography and resources
Baran, S. J. & Davis, D. K. (2011). Mass Communication Theory. Foundations, Ferment, and Future. Wadsworth.
Noelle-Neumann, E. (1995). La espiral del silencio. Opinión pública: nuestra piel social. Barcelona: Paidós.
Scheufele, D. y Moy, P. (2000). Twenty-five years of the spiral of silence: A conceptual review and empirical outlook. International Journal of Public Opinion Research, 12 (1), 3-28.