Holder of an undergraduate degree in History, specialising in Pre-History and Archaeology, from the University of Oviedo. Holder of a Master’s Degree in Cultural Management from the University of Barcelona. Executive MBA from the EADA Business School. Postgraduate studies in the Department of Archaeology at Newcastle University (United Kingdom) and in the Department of Cultural Management and Policy at City, University of London (United Kingdom). Founding partner of the consultancy firm ARTImetría, a company specialised in strategic planning and cultural marketing. Since 1998, she has been the company’s general manager and senior consultant. Co-author of Manual de tiendas de museos [Museum Shop Manual] (Trea, 2014).