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Our teaching and research team

SARRIAS MARTÍ, Luis Ignacio

Colaborador
Faculty of Communication Sciences
Department of Communication Sciences

Contact

lsarrias@uic.es
  • Academic training
  • Professional experience
  • Subjects taught
1992 – 1996 Bachellor in Arts (Publicidad y RRPP) en la Universidad de
Navarra
1996 – 1997 Creativo en Soluciones de Comunicación a Medida
1998 – 2000 Director creativo de Lorente Marketing Relacional
2000 – 2003 Director creativo de MarketingCom Madrid y Valencia
2004 – Actualidad: Director general y socio de la consultora de marketing Beone Comunicación.
Clientes con los que he trabajado: BBVA, Fagor, Tabacalera (Fortuna), Endesa, Laboratorios Roche, Indo, Grupo Menorquina, Groupe Seb (Rowenta), Danone, Sony (Playstation), Diario Marca, El Mundo, La Voz de Galicia, Laboratios Byly, Vodafone, Terra Mítica, Ciudad de las Artes y las Ciencias, Kodak, Siemens, Océano Idiomas, CEAC, Hero, Suavinex, Caixa Catalunya…, entre otros.

ENSEÑANZA

2004 – Actualidad: Profesor de la asignatura “Marketing One to One” en la Universidad de Navarra (Pamplona)
2009 – Actualidad: Profesor de la UIC (Universitat Internacional de Catalunya) de las asignaturas “Lenguaje Publicitario” y “Proyecto en red”
2019 – Actualidad: Profesor de “Marketing en franquicias” del Master de Franquicias de la UB (Universitat de Barcelona)

PUBLICACIONES
2010: Dayketing: Hoy es un gran día para vender más (Editorial Profit)
2013: Promociones para vender más (Editorial Profit)
2018: SchoolMarketing (Editorial Profit)
2022: Hitoria de Trece (junio 2022)
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop (network Project)
    • - Creative Advertising
    • - Workshop. Advertising Language
Course 2023-2024 - Period: 01/09/2023 - 31/08/2024
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop (network Project)
    • - Creative Advertising
    • - Workshop. Advertising Language
Course 2022-2023 - Period: 01/09/2022 - 31/08/2023
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Creative Advertising
    • - Workshop (network Project)
    • - Workshop. Advertising Language
Course 2021-2022 - Period: 01/09/2021 - 31/08/2022
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language
    • - Workshop (network Project)
Course 2020-2021 - Period: 01/09/2020 - 31/08/2021
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language
    • - Workshop (network Project)
Course 2019-2020 - Period: 01/09/2019 - 31/08/2020
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop (network Project)
    • - Workshop. Advertising Language
Course 2018-2019 - Period: 01/09/2018 - 31/08/2019
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop (network Project)
    • - Workshop. Advertising Language
Course 2017-2018 - Period: 01/09/2017 - 31/08/2018
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language
    • - Workshop (network Project)
Course 2016-2017 - Period: 01/09/2016 - 31/08/2017
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language
    • - Workshop (network Project)
Course 2015-2016 - Period: 01/09/2015 - 31/08/2016
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop (network Project)
    • - Workshop. Advertising Language
    • - Contemporary History
Course 2014-2015 - Period: 01/09/2014 - 31/08/2015
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop (network Project)
    • - Workshop. Advertising Language
Course 2013-2014 - Period: 01/09/2013 - 31/08/2014
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language
    • - Applications of Advertising Communication
Course 2012-2013 - Period: 01/09/2012 - 31/08/2013
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language
Course 2011-2012 - Period: 01/09/2011 - 31/08/2012
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language

Academic training

1992 – 1996 Bachellor in Arts (Publicidad y RRPP) en la Universidad de
Navarra

Professional experience

1996 – 1997 Creativo en Soluciones de Comunicación a Medida
1998 – 2000 Director creativo de Lorente Marketing Relacional
2000 – 2003 Director creativo de MarketingCom Madrid y Valencia
2004 – Actualidad: Director general y socio de la consultora de marketing Beone Comunicación.
Clientes con los que he trabajado: BBVA, Fagor, Tabacalera (Fortuna), Endesa, Laboratorios Roche, Indo, Grupo Menorquina, Groupe Seb (Rowenta), Danone, Sony (Playstation), Diario Marca, El Mundo, La Voz de Galicia, Laboratios Byly, Vodafone, Terra Mítica, Ciudad de las Artes y las Ciencias, Kodak, Siemens, Océano Idiomas, CEAC, Hero, Suavinex, Caixa Catalunya…, entre otros.

ENSEÑANZA

2004 – Actualidad: Profesor de la asignatura “Marketing One to One” en la Universidad de Navarra (Pamplona)
2009 – Actualidad: Profesor de la UIC (Universitat Internacional de Catalunya) de las asignaturas “Lenguaje Publicitario” y “Proyecto en red”
2019 – Actualidad: Profesor de “Marketing en franquicias” del Master de Franquicias de la UB (Universitat de Barcelona)

PUBLICACIONES
2010: Dayketing: Hoy es un gran día para vender más (Editorial Profit)
2013: Promociones para vender más (Editorial Profit)
2018: SchoolMarketing (Editorial Profit)
2022: Hitoria de Trece (junio 2022)
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop (network Project)
    • - Creative Advertising
    • - Workshop. Advertising Language
Course 2023-2024 - Period: 01/09/2023 - 31/08/2024
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop (network Project)
    • - Creative Advertising
    • - Workshop. Advertising Language
Course 2022-2023 - Period: 01/09/2022 - 31/08/2023
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Creative Advertising
    • - Workshop (network Project)
    • - Workshop. Advertising Language
Course 2021-2022 - Period: 01/09/2021 - 31/08/2022
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language
    • - Workshop (network Project)
Course 2020-2021 - Period: 01/09/2020 - 31/08/2021
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language
    • - Workshop (network Project)
Course 2019-2020 - Period: 01/09/2019 - 31/08/2020
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop (network Project)
    • - Workshop. Advertising Language
Course 2018-2019 - Period: 01/09/2018 - 31/08/2019
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop (network Project)
    • - Workshop. Advertising Language
Course 2017-2018 - Period: 01/09/2017 - 31/08/2018
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language
    • - Workshop (network Project)
Course 2016-2017 - Period: 01/09/2016 - 31/08/2017
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language
    • - Workshop (network Project)
Course 2015-2016 - Period: 01/09/2015 - 31/08/2016
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop (network Project)
    • - Workshop. Advertising Language
    • - Contemporary History
Course 2014-2015 - Period: 01/09/2014 - 31/08/2015
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop (network Project)
    • - Workshop. Advertising Language
Course 2013-2014 - Period: 01/09/2013 - 31/08/2014
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language
    • - Applications of Advertising Communication
Course 2012-2013 - Period: 01/09/2012 - 31/08/2013
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language
Course 2011-2012 - Period: 01/09/2011 - 31/08/2012
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Workshop. Advertising Language