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Our teaching and research team

MATAS GRATECAP, Sofia

Colaborador
Faculty of Economic and Social Sciences
Department of Economy and Business Organization

Contact

smatas@uic.es
  • Academic training
  • Professional experience
  • Subjects taught
BBA and Master from Esade
Coaching Certification from Newfield Consulting
Coaching & Transformation Certification from Arbinger Institute
Over 30 years of experience in FMCG at Pepsico as Marketing Director, Commercial Transformation and Demand Acceleration (Shopper and Trade Marketing, Category Management, Perfect Store, and Consumer Insights).

Digital Transformation and Professional Presentations professor at UIC since 2024, associate professor in Executive Masters at Eada and EAE since 2016.
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Business Digital Transformation
    • - Professional Presentations and Digital Research

Academic training

BBA and Master from Esade
Coaching Certification from Newfield Consulting
Coaching & Transformation Certification from Arbinger Institute

Professional experience

Over 30 years of experience in FMCG at Pepsico as Marketing Director, Commercial Transformation and Demand Acceleration (Shopper and Trade Marketing, Category Management, Perfect Store, and Consumer Insights).

Digital Transformation and Professional Presentations professor at UIC since 2024, associate professor in Executive Masters at Eada and EAE since 2016.
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Business Digital Transformation
    • - Professional Presentations and Digital Research