Directory
MATAS GRATECAP, Sofia
CV
Teacher profile
Economy and Business Organization, Faculty of Economic and Social Sciences. Universitat Internacional de Catalunya
Education
BBA and Master from Esade
Coaching Certification from Newfield Consulting
Coaching & Transformation Certification from Arbinger Institute
Coaching Certification from Newfield Consulting
Coaching & Transformation Certification from Arbinger Institute
Professional experience
Over 30 years of experience in FMCG at Pepsico as Marketing Director, Commercial Transformation and Demand Acceleration (Shopper and Trade Marketing, Category Management, Perfect Store, and Consumer Insights).
Digital Transformation and Professional Presentations professor at UIC since 2024, associate professor in Executive Masters at Eada and EAE since 2016.
Digital Transformation and Professional Presentations professor at UIC since 2024, associate professor in Executive Masters at Eada and EAE since 2016.