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FITÓ CARRERAS, Maria

FITÓ CARRERAS, Maria

Professor Ajudant Doctor
Faculty of Communication Sciences
Department of Communication Sciences

Contact

mfito@uic.es
ORCID
  • Academic training
  • Professional experience
  • Publications
    • Articles
  • Subjects taught
  • Comunicació
  • Universitat Internacional de Catalunya
  • Llicenciada en Dret
  • Universitat Autònoma de Barcelona, Bellaterra (Cerdanyola del Vallès)

Llicenciada en Dret UAB

Doctorand en Comunicació a UIC Barcelona
Productora de Publicitat Audiovisual a Godó Strategies (Grupo Godó).

Publicacions:
'Inmersión sonora: nueva estrategia de marca en tiempos de Podcast', The Conversation España, 13 de diciembre de 2021 (ISSN 2201-5639)
'¿Matará el podcast a la estrella de la radio?', The Conversation España, enero de 2022 (ISSN 2201-5639)
  • REVISTA DE COMUNICACION-PERU, Branded content in the sound medium: comparative study of its suitability in radio versus podcasting El branded content en el medio sonoro: estudio comparativo de su idoneidad en la radio frente al podcasting
    Name: Fitó-Carreras, M.; Vidal-Mestre, M.; Méndiz, A. Role: Autor Publishing date: 2024
    Start page: 73 End page: 90 Vol.: 23 No.: 2
    DOI: https://dx.doi.org/10.26441/RC23.2-2024-3494 ISSN or title: 2227-1465
  • AUSTRAL COMUNICACION, The soundtrack of brands. Curation criteria for brand playlist activity as a strategic element of attention economy
    Name: Fitó-Carreras, M.; Freire, A. Role: Autor Publishing date: 2024
    Vol.: 13 No.: 2
    DOI: https://dx.doi.org/10.26422/aucom.2024.1302.fit ISSN or title: 2313-9129
  • Communication & Society, Branded Podcast Classification Proposal Based on Brand Presence in the Narrative: From Brand-Free to Persuasive Propuesta de clasificación de branded pódcast basada en la presencia de la marca en la narrativa: de la naturaleza brand free a la persuasiva
    Name: Fitó-Carreras, M.; Méndiz, A.; Vidal-Mestre, M. Role: Autor Publishing date: 2024
    Start page: 161 End page: 176 Vol.: 37 No.: 3
    DOI: https://dx.doi.org/10.15581/003.37.3.161-176 ISSN or title: 2386-7876
  • Revista de Comunicación, El branded content en el medio sonoro: estudio comparativo de su idoneidad en la radio frente al podcasting.
    Name: Fitó-Carreras, M.; Vidal-Mestre, M.; Méndiz, A. Role: Autor Publishing date: 2024
    Start page: 73 End page: 90 Vol.: 23 No.: 2
    DOI: https://dx.doi.org/10.26441/RC23.2-2024-3494 ISSN or title: 1684-0933
  • Quaderns del CAC, Percepción de la audiencia Z de la radio lineal frente al pódcast
    Name: Fitó-Carreras, M.; Vidal-Mestre, M.; Freire, A. Role: Autor Publishing date: 2024
    ISSN or title: 1138-9761
  • Communication & Society, The Presence of the Brand in the Narrative of Branded Podcasts: A Methodological Proposal for Analysis
    Name: Fitó-Carreras, M.; Méndiz, A.; Vidal-Mestre, M. Role: Autor Publishing date: 2024
    Start page: 161 End page: 176 Vol.: 37 No.: 3
    DOI: https://dx.doi.org/10.15581/003.37.3.161-176 ISSN or title: 2386-7876
  • Cuadernos.info, The podcast as a sound experimentation tool for brands: The immersive narrative in Endesa's Sonidos que nos transforman
    Name: Fitó-Carreras, M.; Méndiz, A.; Vidal-Mestre, M. Role: Autor Publishing date: 2023
    Start page: 293 End page: 312 Vol.: 56
    DOI: https://dx.doi.org/10.7764/cdi.56.62819 ISSN or title: 0716-162X 07193661
  • The Conversation, ¿Matará el pódcast a la estrella de la radio?
    Name: Fitó-Carreras, M.; Vidal-Mestre, M. Role: Autor Publishing date: 2022
    ISSN or title: 2201-5639
  • The Conversation, La inmersión sonora: nueva estrategia de marca en tiempos de pódcast.
    Name: Vidal-Mestre, M.; Fitó-Carreras, M. Role: Autor Publishing date: 2021
    ISSN or title: 2201-5639
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
    Bachelor's Degree in Audiovisual Communication
    • - Final Degree Project
    • - Radio
    • - Radio Production
    Bachelor's Degree in Journalism
    • - Final Degree Project
Course 2023-2024 - Period: 01/09/2023 - 31/08/2024
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
    • - Ethics and Deontology in Advertising and Public Relations
    Bachelor's Degree in Audiovisual Communication
    • - Final Degree Project
    • - Radio
    Bachelor's Degree in Journalism
    • - Final Degree Project
  • Others
    Master’s Degree in Communication and Fashion Marketing Branding, Events and Sustainability
    • - Module 8: Product Positioning and Branding
    University Senior Programme - Camp Joliu
    • - Communication Today: New Media and New Influences
Course 2022-2023 - Period: 01/09/2022 - 31/08/2023
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
    Bachelor's Degree in Audiovisual Communication
    • - Radio
Course 2021-2022 - Period: 01/09/2021 - 31/08/2022
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
    Bachelor's Degree in Audiovisual Communication
    • - Radio
Course 2020-2021 - Period: 01/09/2020 - 31/08/2021
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
    Bachelor's Degree in Audiovisual Communication
    • - Radio
Course 2019-2020 - Period: 01/09/2019 - 31/08/2020
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
    Bachelor's Degree in Audiovisual Communication
    • - Radio
Course 2018-2019 - Period: 01/09/2018 - 31/08/2019
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
Course 2016-2017 - Period: 01/09/2016 - 31/08/2017
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
Course 2015-2016 - Period: 01/09/2015 - 31/08/2016
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
Course 2014-2015 - Period: 01/09/2014 - 31/08/2015
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
Course 2013-2014 - Period: 01/09/2013 - 31/08/2014
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
Course 2012-2013 - Period: 01/09/2012 - 31/08/2013
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication

Academic training

  • Comunicació
  • Universitat Internacional de Catalunya
  • Llicenciada en Dret
  • Universitat Autònoma de Barcelona, Bellaterra (Cerdanyola del Vallès)

Llicenciada en Dret UAB

Doctorand en Comunicació a UIC Barcelona

Professional experience

Productora de Publicitat Audiovisual a Godó Strategies (Grupo Godó).

Publicacions:
'Inmersión sonora: nueva estrategia de marca en tiempos de Podcast', The Conversation España, 13 de diciembre de 2021 (ISSN 2201-5639)
'¿Matará el podcast a la estrella de la radio?', The Conversation España, enero de 2022 (ISSN 2201-5639)

Publications

Articles

  • REVISTA DE COMUNICACION-PERU, Branded content in the sound medium: comparative study of its suitability in radio versus podcasting El branded content en el medio sonoro: estudio comparativo de su idoneidad en la radio frente al podcasting
    Name: Fitó-Carreras, M.; Vidal-Mestre, M.; Méndiz, A. Role: Autor Publishing date: 2024
    Start page: 73 End page: 90 Vol.: 23 No.: 2
    DOI: https://dx.doi.org/10.26441/RC23.2-2024-3494 ISSN or title: 2227-1465
  • AUSTRAL COMUNICACION, The soundtrack of brands. Curation criteria for brand playlist activity as a strategic element of attention economy
    Name: Fitó-Carreras, M.; Freire, A. Role: Autor Publishing date: 2024
    Vol.: 13 No.: 2
    DOI: https://dx.doi.org/10.26422/aucom.2024.1302.fit ISSN or title: 2313-9129
  • Communication & Society, Branded Podcast Classification Proposal Based on Brand Presence in the Narrative: From Brand-Free to Persuasive Propuesta de clasificación de branded pódcast basada en la presencia de la marca en la narrativa: de la naturaleza brand free a la persuasiva
    Name: Fitó-Carreras, M.; Méndiz, A.; Vidal-Mestre, M. Role: Autor Publishing date: 2024
    Start page: 161 End page: 176 Vol.: 37 No.: 3
    DOI: https://dx.doi.org/10.15581/003.37.3.161-176 ISSN or title: 2386-7876
  • Revista de Comunicación, El branded content en el medio sonoro: estudio comparativo de su idoneidad en la radio frente al podcasting.
    Name: Fitó-Carreras, M.; Vidal-Mestre, M.; Méndiz, A. Role: Autor Publishing date: 2024
    Start page: 73 End page: 90 Vol.: 23 No.: 2
    DOI: https://dx.doi.org/10.26441/RC23.2-2024-3494 ISSN or title: 1684-0933
  • Quaderns del CAC, Percepción de la audiencia Z de la radio lineal frente al pódcast
    Name: Fitó-Carreras, M.; Vidal-Mestre, M.; Freire, A. Role: Autor Publishing date: 2024
    ISSN or title: 1138-9761
  • Communication & Society, The Presence of the Brand in the Narrative of Branded Podcasts: A Methodological Proposal for Analysis
    Name: Fitó-Carreras, M.; Méndiz, A.; Vidal-Mestre, M. Role: Autor Publishing date: 2024
    Start page: 161 End page: 176 Vol.: 37 No.: 3
    DOI: https://dx.doi.org/10.15581/003.37.3.161-176 ISSN or title: 2386-7876
  • Cuadernos.info, The podcast as a sound experimentation tool for brands: The immersive narrative in Endesa's Sonidos que nos transforman
    Name: Fitó-Carreras, M.; Méndiz, A.; Vidal-Mestre, M. Role: Autor Publishing date: 2023
    Start page: 293 End page: 312 Vol.: 56
    DOI: https://dx.doi.org/10.7764/cdi.56.62819 ISSN or title: 0716-162X 07193661
  • The Conversation, ¿Matará el pódcast a la estrella de la radio?
    Name: Fitó-Carreras, M.; Vidal-Mestre, M. Role: Autor Publishing date: 2022
    ISSN or title: 2201-5639
  • The Conversation, La inmersión sonora: nueva estrategia de marca en tiempos de pódcast.
    Name: Vidal-Mestre, M.; Fitó-Carreras, M. Role: Autor Publishing date: 2021
    ISSN or title: 2201-5639
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
    Bachelor's Degree in Audiovisual Communication
    • - Final Degree Project
    • - Radio
    • - Radio Production
    Bachelor's Degree in Journalism
    • - Final Degree Project
Course 2023-2024 - Period: 01/09/2023 - 31/08/2024
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
    • - Ethics and Deontology in Advertising and Public Relations
    Bachelor's Degree in Audiovisual Communication
    • - Final Degree Project
    • - Radio
    Bachelor's Degree in Journalism
    • - Final Degree Project
  • Others
    Master’s Degree in Communication and Fashion Marketing Branding, Events and Sustainability
    • - Module 8: Product Positioning and Branding
    University Senior Programme - Camp Joliu
    • - Communication Today: New Media and New Influences
Course 2022-2023 - Period: 01/09/2022 - 31/08/2023
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
    Bachelor's Degree in Audiovisual Communication
    • - Radio
Course 2021-2022 - Period: 01/09/2021 - 31/08/2022
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
    Bachelor's Degree in Audiovisual Communication
    • - Radio
Course 2020-2021 - Period: 01/09/2020 - 31/08/2021
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
    Bachelor's Degree in Audiovisual Communication
    • - Radio
Course 2019-2020 - Period: 01/09/2019 - 31/08/2020
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
    Bachelor's Degree in Audiovisual Communication
    • - Radio
Course 2018-2019 - Period: 01/09/2018 - 31/08/2019
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
Course 2016-2017 - Period: 01/09/2016 - 31/08/2017
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
Course 2015-2016 - Period: 01/09/2015 - 31/08/2016
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
Course 2014-2015 - Period: 01/09/2014 - 31/08/2015
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
Course 2013-2014 - Period: 01/09/2013 - 31/08/2014
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication
Course 2012-2013 - Period: 01/09/2012 - 31/08/2013
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Radio Communication