On 12 March, UIC Barcelona will host “Advancing your Institution in Spain: Successful Communications, Marketing, Alumni Relations and Fundraising”, a free event organised by the CASE Europe.

The meeting, which is especially aimed at professionals in the Communication, Marketing, Alumni and Fundraising sector, will look into ways of improving the reputation and growth of institutions and how to achieve success in alumni relations, communications, marketing and fundraising.

Programme:

• 3 pm - Welcome 

  • Alfonso Méndiz, Rector, UIC Barcelona and Sue Cunningham, President and CEO, CASE 

• 3.10 pm - Building your institutional reputation and the role of leadership 

  • Sue Cunningham, President and CEO, CASE (Chair), Charlie Jeffery, Vice-Chancellor, University of York, Juan Pablo Garrido, Director of Corporate Development, UIC Barcelona, and Rachel Sandison, Deputy Vice-Chancellor, External Engagement, University of Glasgow and Santiago Fernández-Gubieda, Chief Reputation Officer and Executive Director of the Centre for University Governance and Reputation, Universidad de Navarra   

  • Join leaders from the UK and Spain for a panel discussion and Q&A, as they consider how to grow, manage and monitor institutional reputation to facilitate fundraising, marketing, recruitment and community engagement.

• 4 pm - Breakout session - choose a subject to explore in greater depth: 

  • Building a vibrant alumni relations programme

    Mehrnoosh Rayner, Head of Alumni Relations, European Molecular Biology Laboratory 

  • Developing an effective fundraising strategy – lessons from established programmes

    Ben Plummer- Powell, Chief Philanthropy & Global Engagement Officer, The London School of Economics and Political Science (LSE) and Juan Pablo Garrido, Director of Corporate Development, UIC Barcelona 

  • Ensuring successful student recruitment growth

    Dee Reid, Director of External Relations, Leeds Beckett University, Inés Teresa-Palacio, Global education specialist, advisor and consultant, and Martyn Edwards, Director of Marketing and Advancement, Loughborough University
     

• 5 pm - What does this mean in Spain?

  • Pamela Agar, Co-Executive Director, CASE Europe (Chair), Umberto Bini, Head of Corporate Alliances and Philanthropy, UIC Barcelona Ines Teresa-Palacio, Global education specialist and independent advancement consultant and Silvia Bueso, Speaker, trainer and founder of ‘The art of asking’ methodology. 

  • Reflections from a panel of experts on the afternoon’s discussions in the context of national and regional opportunities and challenges. 

• 5.10 pm - Closing comments

  • Caroline Davis and Pamela Agar, Co-Executive Directors, CASE Europe

• 6 pm - Networking drinks reception 

  • Continue the conversation with fellow professionals and colleagues from across Europe.

• 7 pm - Event close