On 13 December, we look forward to seeing you at UIC Barcelona to provide information about the new Postgraduate Degree in the Digitalisation of Retail and Customer Experience.

Intended for marketing and communication managers and executives, directors of digital content, advertising programmers, advertising creatives and heads of production, the aim of this postgraduate degree is to provide experts the tools and knowledge they need to adapt to new media and means of digital advertising.

The information session will be led by professionals from the world of digital advertising and visual media, who will explain the content of the programme and its importance in today’s market. Attendees will learn about the present and future of Digital Out-of-Home Advertising (DOOH) and the job opportunities this postgraduate degree offers. 

7.00 p.m.

Introduction to the Postgraduate Degree in the Digitalisation of Retail and Customer Experience

• Berta Conde, Sales Channel Manager for Samsung Electronics 

7.20 p.m.

Digital Out-of-Home Advertising and the data

• Mireia Busquets, Project Manager at TMTFactory

8.00 p.m.

Creating a Digital Out-of-Home project

• Maria Eulalia Pérez, CEO en TMTFactory

8.30 p.m.

Cocktail with speakers and session attendees

In cooperation with TMT and Samsung