Masterclass - The case of the Tate Gallery: How to build new audiences with Social Media.

In the context of the Cultural Marketing Experience programme from the subject Cultural Marketing (UIC´s Master in cultural management) in charge of professor Alba Colombo, the students will have a masterclass about Tate Gallery wtith Beatrice Burrows from the Department of Marketing. She will talk about the marketing Strategy at Tate Gallery in relation with a pioneer program in the museums sector based in building new audiences through digital media.