Masterclass with Genís Roca, Managing Director of RocaSalvatella, as part of the Master’s degree in Cultural Management.  

He is an expert in how digital transformation is altering personal, professional and business environments, and a renowned specialist in digital strategy, environment analysis and presence models.  He helps companies to understand technological changes in terms of business and how to explore new business opportunities. He was nominated in 2013 and 2014 by the El Mundo newspaper as one of the 25 most influential Spanish people on the internet due to his ability to interpret technological and socioeconomic changes.  In 2010 the Catalan Employers Management Group Foment del Treball gave him a best speaker of the year award.