Programme

9:30 a.m. 
Accreditations

10:00 a.m. 
Opening session:

• Dr Xavier Gil Mur, Rector of the Universitat Internacional de Catalunya.
• Dr Iván Lacasa, Vice-Dean of the Faculty of Communication Sciences
• Maria Piñol, Director of the Shackleton Agency.

10:30 a.m. 
Why does Woody Allen film in Paris or Barcelona?  New Horizons in “City Placement”.  

• Alfonso Méndiz, Dean of the Faculty of Communication Sciences at UIC Barcelona. 

11:30 
Coffee-break

12.00 p.m. 
The Canary Islands and the New Key Aspects of Tourism Campaigns.

• César Torras, Strategic Planning Manager & Customer Service Director.
• Eduard Baldrís, Executive Creative Director of the DEC BBDO Agency.

1 p.m. 
Estrella Damm, Verdaderamente. Place branding as the cornerstone to building commercial brands. 

• Juan Badilla, Account Director at the & Rosàs Agency.

2 p.m. 
Closing session