On 21 December, advertising students put their assumptions and theory to one side in order to move into action and present their campaigns to a real client: the marketing director of Caixabank, Óscar López.

A total of nine groups of students presented various advertising proposals both to the Caixabank marketing director and also to the general creative director of the Osidea agency, Albert Baró.

As part of a subject entitled "Workshop on Advertising Language", taught by professors Luiggi Sarrias and Juan Pablo Huizi, the students put forward accessible and modern campaigns that received positive evaluations from the two experts. They both advised students to always take into account the viability of their proposals as well as the budgetary implications when creating campaigns.