A group of eight students visited the agency as part of a subject they are taking called Structure of the Audiovisual System, taught by lecturer Carolina Serra. A further eight interested UIC Barcelona students also joined the group. 

Lecturer Serra explained that these visits “are useful to understand the relationship between the structural factors involved in the media industry and the decisions that are taken in terms of the management and organisation of communication companies”. 

The event was useful since it allowed students to take the initiative and ask professionals who work in each of the agency’s departments all the questions they wanted. 

DoubleYou is an advertising communication agency and its mission is to interpret advertising within the environment of new media and advanced technology that we live in today.  With offices in Barcelona, Madrid, Chile and Mexico, the agency has worked with prestigious brands such as Nike, Nestlé, and Banco Sabadell.