The objective of the blog is to address current issues from the perspective of the family or in connection with it. "The basic idea", explains Vidal-Quadras, "is to get across that all human reality can be traced back to the family in one way or another, as the family setting is the natural environment for human beings and the best and most spontaneous one for welcoming, valuing and ennobling a person”.

Another of the ideas behind the blog is "to make it a suitable forum for the free expression of opinions about the family, so that everybody can be enriched by the contributions of others. It should not be forgotten that wisdom about the family is, above all, based on experience and prudence  and is not speculative, meaning that everybody is entitled to express an opinion based on their own experiences”, according to Vidal-Quadras.