Enrique Soriano and Carolina Santiago from Roldós Media agency, considered to be the oldest media agency in the world, founded in 1872, gave a lecture to third year Advertising and Public Relations students at UIC Barcelona and talked about daily working life in the company.  

During the session on 19 April, students taking the Structure of the Audiovisual System subject were able to discover how this agency is run. Soriano and Santiago shared examples of some practical cases and other anecdotes that are specific to this profession. 

This agency is involved in strategic media planning, competitor and target analysis, selecting, negotiating and buying media and monitoring results.