Bilbao talked to students from the Faculty of Communication Sciences about composing music for adverts, one of the areas he works in. This is a facet hidden behind his artistic image, more well-known among the specialised media sector, since he doesn’t tend to talk about it in interviews.

As part of the subject Soundtrack, Javier Bilbao described the process to create a soundtrack for an advert to students. He also analysed the new advertising strategies of contemporary artists and the relationship they have with brands.

The artist, who is 25, started his music career at a very young age, but it was not until 2014 when he started a project called One Path that he consolidated his career as one of the key artists in the urban music scene, mixing styles such as R&B, pop and hip hop. Added to this he also published songs independently, which places him in the new paradigm of Do It Yourself artists, which the internet has helped to create in recent years.