09/11/2017

Press offices and the relationship with the media, the topic of Advertising’s Programmes Workshop

On 23 October, the Programme Workshop, part of year three of the Bachelor’s Degree in Advertising and Public Relations, received a visit from Sarah Stracquadanio, communications consultant and senior consultant at the Lewis advertising agency.

With over 15 years’ experience in the sector, Sarah Stracquadanio focused her talk on the daily activities of press offices, placing particular attention on the relationship with the media. The speaker analysed some of the main difficulties of this task. Stracquadanio unveiled the keys to success and used real life cases to offer students a few words of advice.