Universitat Internacional de Catalunya
Radio Communication
Other languages of instruction: Spanish
Teaching staff
You should request an appointment in advance via email to:
Prof. Maria Fitó-Carreras
mfito@uic.es
Introduction
Comunicación Radiofónica is a core subject in the Advertising and Public Relations Degree, worth 6 ECTS credits, taught during the second year.
In this subject, students explore the language and narrative unique to spoken audio media: radio and podcasting. These media have a specific way of communicating, influenced both by technical circumstances and the use of specific resources.
The methodology allows students to delve into the world of audio discipline from a 360-degree perspective, especially in its advertising aspect. Through practical work in the Transmedia Lab, students develop their creative skills and take on different roles in radio advertising production, such as scriptwriters, producers, sound technicians, and announcers.
Pre-course requirements
No pre-course requirements are needed to enrol in this subject.
Objectives
- Expose the characteristics and singularities of radio and podcasting in the media ecosystem.
- Learn the basic concepts of sound language and understand the communicative mechanisms specific to spoken audio media.
- Deepen the process of voice production and articulation.
- Acquire knowledge of radio broadcasting mechanisms.
- Comprehend and master writing techniques for audio media.
- Apply knowledge of voice and sound writing to persuasive communication in these media.
- Apply the knowledge of voice-over and soundwriting to the creation and production of advertising formats.
Competences/Learning outcomes of the degree programme
- 01 - The ability to plan technical resources
- 03 - The ability to plan personal resources (personnel, materials, seasonal...)
- 06 - The ability to act autonomously and responsibly
- 07 - The ability to work in a group
- 09 - Lingustic ability in Catalan, Spanish and English
- 11 - The ability to make judgments and well-argued critical assessments
- 12 - The ability to produce spoken and written texts
- 13 - Reading skills
- 14 - Ability to analyse
- 15 - The ability to synthesise
- 16 - The ability to detect newsworthy events
- 18 - The ability to work under pressure
- 20 - The ability of concretion
- 22 - The ability to generate debate and reflection
- 24 - The ability to plan and carry out audio visual and cinematographic projects
- 26 - The ability to coordinate yourself and /or work together to / with a team
- 38 - Ability to understand and apply the legal dimension of an audiovisual product
- 39 - The ability to understand and apply the different agents of the audiovisual sector
- 41 - The ability to understand and apply lighting and sound techniques of a film production
- 42 - The ability to understand and apply the techniques and methods of film editing and post production
- 43 - The ability to understand and apply different television genres and formats
- 44 - The ability to understand and apply the various stages of development of a television programme
- 45 - The ability to understand and apply different types of programme scripts
- 46 - The ability to understand and apply the different lighting, graphic and staging resources
- 47 - The ability to understand and apply the processes of television programme creation
- 48 - The ability to understand and apply the expressive possibilities of new technologies
- 52 - The ability to design and critique an audiovisual script
- 53 - The ability to design and critique an audiovisual or media product
- 55 - The ability to design and critique an informative discourse
- 60 - Knowledge and mastery of the techniques of continuous narrative transmission
- 68 - Knowledge and mastery of the distinction between opinion and information / colloquial and cultured register
- 73 - Knowledge and mastery of techniques to analyze sources of information.
- 87 - The ability and capacity to use technology and communicative techniques
- 89 - The ability to create synergy in a working team
- 92 - The ability for analysis, synthesis and critical judgment
Learning outcomes of the subject
At the end of the subject, students will be able to:
- Use the elements of sound language fluently.
- Narrate using the specific resources of spoken audio media (radio and podcasting).
- Harness the full communicative potential of audio media.
- Create soundscapes through the use of sound language and technical and expressive editing.
- Utilize processes, formats, and structures of sound advertising.
Syllabus
The subject is structured into 7 blocks:
1. History of the sound medium
2. The radio medium
3. Podcasting
4. The sound
5. Sound language
6. Radio structure
7. Sound advertising
8. Sound production
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
|---|---|
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 2 |
| Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 2,4 |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0,6 |
| Focused Praxis. Handing in occasional exercises to learn theory through practice. | 1 |
Evaluation systems and criteria
In person
The evaluation of the subject consists of:
- Final theoretical exam (50%)
- Individual practices (30%), which are completed in class and submitted at the end.
- Group work (20%)
To pass the subject, it is necessary to pass the final theoretical exam. The obtained grade will be averaged with the rest of the evaluation components.
In the second exam period the same criteria apply.
The Faculty's regulations regarding spelling mistakes, plagiarism and fraudulent use of AI, will be strictly observed in exams, assignments, and practices.
Bibliography and resources
Balsebre, A. (1995). El lenguaje radiofónico. Cátedra.
Gutiérrez, M., Perona, J. (2002). Teoría y técnica del lenguaje radiofónico. Bosch.
Ortiz, M.A. y Marchamalo, J. (1994). Técnicas de comunicación en radio. La realización radiofónica. Paidós.
Orrantia, A. (2022). ¿Cómo habla tu marca en podcast?: el audio en la estrategia de marketing digital de tu empresa. ESIC Editorial.
Zumeta, G. (2021). La radio. El acompañante silenciado. Kailas.