Back to the directory
Our teaching and research team

GARCÍA DE ORO, Luis

Asociado
Faculty of Communication Sciences
Department of Communication Sciences

Contact

lgarciad@uic.es
  • Academic training
  • Professional experience
  • Subjects taught
Licenciado en Comunicación Audiovisual por la Facultat de Ciències de la Comunicació
Blanquerna (Universitat Ramon Llull)
Como Director Creativo en Y&R Barcelona, mi trabajo se centró sobre todo en la categoría de FMCG (Fast Moving Consumer Goods), desarrollando trabajos para clientes del sector de la alimentación como Danone o Cuétara entre otros, y también para Laboratorios Farmacéuticos como Lacer. También tengo experiencia en clientes internacionales, creando campañas para Danone en Estados Unidos, Argelia, Alemania o Francia. Combino mi trabajo en publicidad con la docencia. Actualmente soy creativo freelance en SantaMarta & Astorga


SantaMarta&Astorga. Creativo Freelance (2021-actualidad)
Desarrollo de campañas para Dockers, Airbnb, La Cocinera, Levi's, Generalitat de Catalunya.

Y&R. Creative Director (2013-2020)
Dirección Creativa de campañas para: Cutty Sark, Lanjarón, Danone España y Global (Divisiones Dairy y Waters), Laboratorios Lacer, Dannon USA, Colonia Nenuco, Granini (Zumos Pago), Cuétara.

Y&R. Copywriter (2006-2013)
Desarrollo de campañas para: Danone, Estrella Damm (Damm Lemmon), Laboratorios Lacer (División Odontología), Cuétara (Flakes; Bocaditos; Napolitanas), Gallina Blanca.
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Television Communication
    Bachelor's Degree in Audiovisual Communication
    • - Final Degree Project
    • - Professional English for Audiovisual Communication I
Course 2023-2024 - Period: 01/09/2023 - 31/08/2024
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Television Communication
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
    • - Final Degree Project
Course 2022-2023 - Period: 01/09/2022 - 31/08/2023
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Television Communication
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2021-2022 - Period: 01/09/2021 - 31/08/2022
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Television Communication
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2020-2021 - Period: 01/09/2020 - 31/08/2021
  • Bachelor’s Degree
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2019-2020 - Period: 01/09/2019 - 31/08/2020
  • Bachelor’s Degree
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2018-2019 - Period: 01/09/2018 - 31/08/2019
  • Bachelor’s Degree
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2017-2018 - Period: 01/09/2017 - 31/08/2018
  • Bachelor’s Degree
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2016-2017 - Period: 01/09/2016 - 31/08/2017
  • Bachelor’s Degree
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2015-2016 - Period: 01/09/2015 - 31/08/2016
  • Bachelor’s Degree
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I

Academic training

Licenciado en Comunicación Audiovisual por la Facultat de Ciències de la Comunicació
Blanquerna (Universitat Ramon Llull)

Professional experience

Como Director Creativo en Y&R Barcelona, mi trabajo se centró sobre todo en la categoría de FMCG (Fast Moving Consumer Goods), desarrollando trabajos para clientes del sector de la alimentación como Danone o Cuétara entre otros, y también para Laboratorios Farmacéuticos como Lacer. También tengo experiencia en clientes internacionales, creando campañas para Danone en Estados Unidos, Argelia, Alemania o Francia. Combino mi trabajo en publicidad con la docencia. Actualmente soy creativo freelance en SantaMarta & Astorga


SantaMarta&Astorga. Creativo Freelance (2021-actualidad)
Desarrollo de campañas para Dockers, Airbnb, La Cocinera, Levi's, Generalitat de Catalunya.

Y&R. Creative Director (2013-2020)
Dirección Creativa de campañas para: Cutty Sark, Lanjarón, Danone España y Global (Divisiones Dairy y Waters), Laboratorios Lacer, Dannon USA, Colonia Nenuco, Granini (Zumos Pago), Cuétara.

Y&R. Copywriter (2006-2013)
Desarrollo de campañas para: Danone, Estrella Damm (Damm Lemmon), Laboratorios Lacer (División Odontología), Cuétara (Flakes; Bocaditos; Napolitanas), Gallina Blanca.
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Television Communication
    Bachelor's Degree in Audiovisual Communication
    • - Final Degree Project
    • - Professional English for Audiovisual Communication I
Course 2023-2024 - Period: 01/09/2023 - 31/08/2024
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Television Communication
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
    • - Final Degree Project
Course 2022-2023 - Period: 01/09/2022 - 31/08/2023
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Television Communication
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2021-2022 - Period: 01/09/2021 - 31/08/2022
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Television Communication
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2020-2021 - Period: 01/09/2020 - 31/08/2021
  • Bachelor’s Degree
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2019-2020 - Period: 01/09/2019 - 31/08/2020
  • Bachelor’s Degree
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2018-2019 - Period: 01/09/2018 - 31/08/2019
  • Bachelor’s Degree
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2017-2018 - Period: 01/09/2017 - 31/08/2018
  • Bachelor’s Degree
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2016-2017 - Period: 01/09/2016 - 31/08/2017
  • Bachelor’s Degree
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I
Course 2015-2016 - Period: 01/09/2015 - 31/08/2016
  • Bachelor’s Degree
    Bachelor's Degree in Audiovisual Communication
    • - Professional English for Audiovisual Communication I