6pm – Welcome

Dr Zahaira González, Professor for the Bachelor’s Degree in Advertising and Public Relations at UIC Barcelona

6.10 p.m. ‘Influencers and new consumer habits’

Verónica González, writer and social network coordinator at Telva

The speaker will describe the evolution of consumer habits in fashion magazines and the way social networks have allowed young people who are not well-known models or who do not conform to the expected standards of beauty (90-60-90) to become fashion icons.

6.55 p.m. “Profession: fashion instagrammer”

Marta Alonso, Founder & Director of Circle Line, writer of a book entitled “We Instagram” and a UIC Barcelona alumni member, will interview to the fashion instagramer Inés Arroyo and Gigi Vives.

Subject areas: round table with fashion/lifestyle instagrammers in which they will describe how they work with brands, what their day-to-day life is like, how they started off in the sector, and the values they transmit, etc.  

7:30 p.m. Questions from the audience

7:45 Close

Dr Carol Serra, Professor of the Bachelor’s degree in Advertising and Public Relations at UIC Barcelona

7:50 p.m. Refreshments 

Date: 11/05/2016

Time: 6 p.m. to 7:35 p.m.

Location: Aula Magna at UIC Barcelona (c/ Immaculada 22)

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