The professor and coordinator for the second year of the Bachelor's Degree in Advertising and Public Relations at UIC Barcelona Dr Carolina Serra, recently published a book entitled ¿Quién se esconde detrás de una campaña publicitaria? along with Mariano Castellblanque, a Professor of Advertising at both the Universitat Autònoma de Barcelona and the Open University of Catalonia (UOC). The publication was coordinated by Dr Elisenda Estanyol, also a Professor at the UOC.

¿Quién se esconde detrás de una campaña publicitaria?forms part of the H2PAC collection in the UOC’s own publishing company. The collection focuses on the resolution of practical cases based on material from different subjects taught at the UOC. Dr Carolina Serra began teaching a subject entitled ‘Sistemas y Procesos de la Publicidad’ (Advertising Systems and Processes) at the aforementioned university in 2008, and she is the co-author of the material. 

All of the books in the collection have the same structure: 

"The Challenge": the activity that will be undertaken

"Essential knowledge": this helps you to understand the most important concepts so you can tackle the challenge

"The solution": here the book sets out a proposal for a solution provided by the author, in this case Dr Carolina Serra. Despite this, reader should be capable of solving the challenges themselves by simply reading the book.