The workshop involved
creating a TV advertisement based on the terms and conditions of the second
edition of the competition “Give Medicines a Happy Ending”. The projects
created as part of the workshop may be entered into this competition, which is
organized by the non-profit organization SIGRE Medicamento y Medio
Ambiente. The
aim of the organization is to promote the environmental benefits of using the
SIGRE drop-off container to dispose of left-over medicines and packaging.

Each year, the 15x15 workshop
marks the end of the Audiovisual Production course taken by first-year
Audiovisual Communication students and coordinated by Dr. Ricard Mamblona. The
activity starts at 8 a.m., when the students are given a set of instructions they
have to use to come up with an idea for a TV advertisement and defend it before
a judging panel. Once they have examined the feasibility of the idea, the
students have to create the script, the production plan and then film the
advertisement. They have until 7.30 p.m. on the same day to put the project together
in the editing suites of Digital Media Studios. The projects created in the
workshop are assessed by a judging panel.

This year's awards ceremony
took place on Wednesday, 19 December 2012. Faculty of Communication professors Arturo Méndiz, Aurora
Oliva, Daniel Franco and Ricard Mamblona were the members of the judging panel that
awarded prizes in the following categories: Best Slogan, Best Creative Idea,
Best Production and Best Project. Arturo Méndiz stressed that the first-year students had come
up with some very interesting ideas and that they had “achieved the best
possible results”, given the resources available to them and the students’ own
limitations.