27/06/2014

Folc Lecha Reveals Keys to Success of Mobile World Congress

On Friday, 15 November 2013, Folc Lecha gave a talk to third-year Journalism students on the keys to the success of the Mobile World Congress. Lecha is the head of Communications Management for this international event and a member of the press team at the Fira de Barcelona trade fair facilities.

During his talk, students learned about the complexity of managing an international event as large as the Mobile World Congress and the keys to its successful management.

According to Lecha, the successful transformation of the Mobile World Congress into a global benchmark event for mobile telephony is due largely to the use of tools such as YouTube and Twitter. If used effectively, attractively and informatively, these tools provide an effective way to reach a large number of people.