On Friday, 24 October 2014, the critic Fredy Massad, who is also a lecturer in Architecture and Criticism at the UIC's ESARQ School of Architecture, gave a talk on «Social Construction in the Era of Spectacle» to the School of Architecture at the Universidad de las Palmas de Gran Canaria.
Massad spoke about how the concept of social architecture has begun to enjoy increasing levels of support in recent years. He took a critical perspective and offered insight into how and why this increased support has arisen and examined the supposed change in objectives, ideological paradigms, rhetoric and aesthetic considerations that this implies.
Massad was born in Buenos Aires in 1966 and holds a degree in Architecture from the Faculty of Architecture, Design and Urban Planning at the Universidad de Buenos Aires in Argentina. In addition to architecture, he also studied photography and spent many years dedicated to architectural photography. In 1996, he and Alicia Guerrero Yeste founded ¿btbW/Architecture, where both he and Guerrero focus their efforts on researching and reviewing contemporary architecture. Massad’s work regularly features in the cultural supplements of the newspapers ABC and La Vanguardia.
