The paper, Valuable Architecture for Global Brands: From Grífols and ESADE to a New Office Building in Barcelona, Trias de Bes spoke about two projects that his professional firm, TDB Architecture, is working on: an office building on the B-30 motorway and a new office complex in Plaça d'Europa.

Grupo Vía organized the conference about professional office space to analyse the transformation taking place in office buildings as a result of technological developments, cultural changes and today's more flexible, decentralized business structures. To this end, the conference included six papers from members of leading architecture studios who presented some of the latest projects in progress in this sector. Topics such as refurbishing, the pursuit of energy efficiency and sustainability, corporate identity, R&D&I, internationalization and transmitting the brand's values were also discussed. The event ended with a discussion involving all the speakers.