The event is organized each year by the Faculty of Philology at the People's Friendship University of Russia (PFUR). Although it focuses mainly on Spanish language and literature, it also includes other European languages such as French and English. Professors from Panama, Colombia and Spain, as well as other Russian universities, attended. Manuel Hernández, the Culture and Cooperation Advisor to the Spanish embassy in Moscow, and a representative from the Panamanian embassy also participated in the conference.

During her talk, Prof. Crispí discussed the new paradigm for cultural management. "Cultural managers have a more important role than ever, as they must be able to seek out and manage economic and human resources, which are always in short supply, as well as be able to innovate and take action based on realistic, accurate analysis of their immediate environment", she said. "In this regard, the ability to communicate, to establish synergies between different people, to create broad, flexible professional networks and to encourage participation is the key for cultural managers in a professional environment in which the private sector is taking on a more prominent role."

The event also helped to establish a collaborating relationship between the PFUR and the UIC for the new biannual Master's Programme in Intercultural Communication and Cultural Management that will begin in the 2013-2014 academic year. Russian students enrolled in the programme will be able to study a semester in Moscow, a year in Barcelona and the last semester in Moscow and will receive Master's Degrees in Cultural Management from the UIC and in Intercultural Communication from the PFUR. "It will be a way for students to take part in our Master's programme and to experience the intercultural environment at the UIC, which has students from countries such as China, Kazakhstan, Austria, Germany, Norway, Greece, France, Portugal, the Netherlands, Mexico, Argentina, Chile, Guatemala, Colombia and Brazil", said the UIC professor.

The Master's programme is a pioneering initiative, as there are currently no courses offered in Russia on cultural management. "It is an opportunity to share our experience in training people who want to work in the management of cultural institutions and businesses in a country with great cultural and economic potential", said Crispí.