The speech was the centrepiece of the event, which was organized by the Secretariat for the Family of the government of Catalonia. The speakers tried to give the audience a practical perspective on how to face new challenges with the aim of reaching the still-distant goal of reconciling family life and business based on the approach that does not limit productivity, but seeks ways of generating loyalty among the company’s human capital to create added value for the company.

The research study they discussed attempts to reconcile professional and family life, which are often considered competing interests. The speakers said that the two should be reconciled to generate greater long-term benefits on both sides. In this relationship, they argued, both could benefit or both could get hurt. The speakers thus departed from the traditional concept of two opposing interests and took the approach of looking for common goals.