Saura opened the workshop with a presentation of Anettic, a company which specializes in the evaluation and provision of online communication services, digital marketing and search engine optimization (SEO) of news items. He introduced students to important strategies for building an Internet presence and prestige through publishing news posts as a means of securing a first-page organic Google rating.

The session went on to deal with key issues such as SEO and search engine marketing (SEM), how to counter negative online information, how Google News operates and how to be included in the web giant’s news feed.

Overall, the workshop offered practical advice on building a brand image and reputation alongside effective web positioning.