The head of studies for the Bachelor’s Degree in Advertising and Public Relations, Carolina Serra, and the second year coordinator of the Bachelor’s Degree in Advertising and Public Relations, Cristina Martorell, have published a study on social media and academic environments in a recent publication.  

The first chapter of the book La educación mediática en entornos digitales. Retos y oportunidades de aprendizaje by Rafael Marfil-Carmona is entitled “El uso de medios sociales en entornos académicos: estudio de caso de la Facultad de Comunicación de la Universitat Internacional de Catalunya". 

This publication analyses the impact of technological changes and social networks on higher education institutions and how they are consequently obliged to change the teaching methodology in the classroom.