The university is seeking to train leaders who can integrate artificial intelligence into their organisations, improving both business competitiveness and the professional development of senior managers. With the launch of the Executive Development Programme in AI, within the framework of the Faculty of Economic and Social Sciences, UIC Barcelona is committed to training professionals for the challenges of the digital era.
In an ever-changing business context, this executive programme is designed to equip tomorrow’s leaders with practical and strategic tools to transform their businesses and empower their careers. Artificial intelligence is revolutionising the way companies operate, creating new opportunities for innovation and optimising processes. This programme is focused on providing a holistic view of how to effectively implement and leverage these technologies.
It will feature contributions from renowned experts such as Ricardo Baeza-Yates, director of AI research at Northeastern University, and Abi Ramanan, founder of Impact Vision and former project manager at Google's Moonshots X platform, who will share their experiences and practical knowledge. Other key contributors will include Wenjing Zhang, head of AI at LinkedIn, and Omar Puertas, partner at Cuatrecasas specialising in technology and AI, and will provide critical insight into the keys to business success in an increasingly competitive environment.
The programme provides participants with a thorough understanding of artificial intelligence, covering its fundamentals, applications and its transformative impact on business. They will learn to analyse its strategic importance, identify key opportunities and explore emerging technologies such as generative AI. In addition, ethical and legal principles will be addressed to ensure that their application is responsible and aligned with corporate values.
Participants will be equipped to improve the competitiveness of their companies and their own careers. They will be able to design AI strategies aligned with business objectives, prioritise initiatives based on impact and feasibility, and develop specific implementation plans. They will also be able to lead teams, drive an innovative culture and embrace AI as an essential tool to meet market challenges.
This programme represents a unique opportunity for professionals looking to drive AI transformation in their companies and boost their careers to adapt to the demands of today's market. With a practical and strategic approach, it prepares participants to face the challenges of the AI era.
