Universitat Internacional de Catalunya

Innovation and Product Development

Innovation and Product Development
3
11237
1
First semester
OB
Main language of instruction: Spanish

Other languages of instruction: Catalan

Teaching staff


Dra. SÁNCHEZ GRANADOS, Ana María - amsanchez@uic.es

Email: amsanchez@uic.es with Subject: TUTORIA

Video call: At a previously agreed date.

Face-to-face: Before or after class hours at an agreed date.

Introduction

This course focuses on the need to view innovation as a process of management and recognizing that this is what drives change and development. These changes and developments are a direct result of the management decisions that are made. Over the duration of this course, we will try to grasp the iterative nature of innovation and express of innovation as a cycle with countless interconnections. This cyclical concept will allow us to show how businesses collect information over time, how they employ technical and social knowledge, and how they formulate an attractive and profitable venture.  In doing so, the course will give insight into how innovation facilitates the development of important links and associations to convene the various areas of expertise required for a business venture.

Pre-course requirements

No prior courses or knowledge is required.

Objectives

Master and become capable of putting the most efficient and up to date methods of innovation into place to manage the development of products and services, moving from an idea to the production phase and commercial exploitation in the shortest Time to Market possible.


This requires understanding that innovation is a result of business strategy, of recognizing the value of key individuals in the business process and creating the optimal structure and environment for the development of products through innovative projects that achieve high  objectives of quality and cost and meet performance deadlines.

Competences/Learning outcomes of the degree programme

  • CB10 - To have the learning skills that allow them to continue studying in a way that will mostly need to be self-managed or autonomous.
  • CE3 - Identificar los principales conceptos y metodologías desarrollados para gestionar la innovación e introducirlos con éxito dentro de la empresa.
  • CG1 - Capacidad de organización y planificación del trabajo, teniendo en cuenta posibles adversidades que requieran de la adaptación a nuevas situaciones.
  • CG2 - Capacidad de trabajo e integración en equipos humanos de trabajo multidisciplinares y multiculturales, y si procede, asumir el liderazgo.
  • CG3 - Capacidad para generar nuevas ideas y evaluar de forma crítica las alternativas en presencia de múltiples criterios y actores.
  • CT4 - Aplicar los conocimientos adquiridos para la resolución de problemas en entornos nuevos o poco conocidos dentro de contextos multidisciplinares relacionados con el área de estudio.

Learning outcomes of the subject

Once the course is completed, the student will:

  • Understand the importance of innovation and management in an uncertain business environment
  • Become capable of identifying the factors which businesses must focus on managing for innovation to be successful
  • Understand that innovation is a complex business process that requires management
  • Recognize the importance of a design and strategy in the process of innovation
  • Grasp the legal mechanisms for the protection of intellectual property

Syllabus

  1. Innovation Definition 

  2. Innovation management: an Introduction.
    • Case 1: How Airpods helped Apple's wearables division become the third largest division within the company
  3. National systems of innovation and entrepreneurship.
    • Case 2: How Israel became water self-sufficient with advanced technology
  4. Public sector Innovation.
    • Case 3: People’s innovation – Parkrun
  5. Managing innovation within firms
    • Case 4: Gore-Tex® and W.L. Gore & Associates: an innovative company and a contemporary culture.
  6. Operations and Process Innovation
    • Case 5: Innovation on the production line.
  7. Managing Intellectual Property
    • Case 6: How developments in electronic sensors create destruction in the disposable nappy industry.
  8. Managing Organisational Knowledge
    • Case 7: The cork industry, the wine industry and the need to closure
  9. Strategic alliances and networks
    • Case 8: Pizza delivery with unmanned drones
  10. Research and development
    • Case 9: The long and difficult 13-year to the marketplace for Pfizer's Viagra
  11. Open innovation and technology transfer
    • Case 10: CSI and genetic fingerprinting
  12. Business models
    • Case 11: Development of a new product for the whitening market
  13. Market adoption and technology diffusion
    • Case 12: How three students built a business that could affect world trade
  14. New product development
    • Case 13: Umbrella Wars: GustBuster® and senz°
  15. Market research and its influence on new product development
    • Case 14: Dyson, Hoover and the bagless vacuum cleaner
  16. Managing the new product development process
    • Case 15: An analysis of 3M, the innovation company

Teaching and learning activities

In person



The course works through: 

  • Methodologies: advanced classes making use of a case study structure that requires independent work from the student to prepare each case in groups.
  • Directed studies

As a result there are distinct formative activities:

  • Theory classes where the professors will explain the fundamental concepts used to interpret case studies.
  • Problems: Classroom debates on the case studies prepared by the student groups, discussing the problems posed by the reference textbooks. 

The book  “Innovation Management and New Product Development”, 7th edition, by  Paul Trott, Editorial Pearson, 2021 contiene los 15 casos que deberán ser preparados en grupo y debatidos en clase.

Evaluation systems and criteria

In person



  

AVERAGE GRADE OF 2 CASES PREPARED BY GROUP

50%

INDIVIDUAL WORK

50%

 

Attendance is mandatory to all blocks of theory and practice to choose. If there are more than 2 unjustified absences, the student must take the final exam.

 

Cases

Deliverables

  • Presentation (PDF format)
  • Report of the procedure for preparing the presentation (PDF format)

Documents must be submitted the day before submission. Except for the first cases that may be presented on the same day.

The list of groups will be generated by the teacher. The choice of groups will be made in alphabetical order and of 3 or 4 people.

About the case is valued

  • Communicative quality
  • Content quality
  • Resolution of the issues of the case
  • Case Update
  • Innovate in the presentation format



Individual Work

Specifications

  • Topic: To be specified
  • Length: 1 page

Deliverables

A Deliverable will open in the Moodle e-uic so that the document can be attached.

  • Memory of the work (PDF format)

 

Bibliography and resources

Mandatory:

  • Trott, P. (2021). "Innovation Management and New Product Development", 7th new edition. Editorial Pearson.

Recommended bibliography: 

  • CEN/TS 16555 Innovation Management Standards
  • Barba, E. (2011). “Innovación:100 consejos para inspirarla y gestionarla”, 6ª edició. Editorial Libros de cabecera.
  • 3M. (2011). 3M Innovation Story
  • Batelle, J. (2005). "The Search. How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture", Portfolio.
  • Chesbrough, H. (2006). "Open Innovation: The New Imperative for Creating And Profiting from Technology". Harvard Business School Press.
  • Day, G.S. (2007). "Is it Real, Can We Win? Is It Worth Doing?. Harvard Business Review, December issue.
  • Immelt, J.R., Govindarajan, V., Trimble, C. (2009). "How GE is disrupting itself", Harvard Business Review, October issue.
  • MacCormack, A. (2001). "Product-Development Practices that work: How Internet Companies Build Software". MIT Sloan Management Review, January 15 issue.
  • Mazzucato, M. (2013). "The Entrepreneurial State". Anthem Press.
  • PMI. (2017). "PMI Lexicon of Project Management Terms", Version 3.2. Project Management Institute, Inc.

Relevant websites:

Videos of interest:

Teaching and learning material


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