Universitat Internacional de Catalunya
Management
Other languages of instruction: Catalan, English
Teaching staff
Introduction
“From Studio to Business” – the transformation process
An intensive business management course (20 hours) which we have given in numerous architectural associations (Barcelona, Valencia, Alicante, Seville, Cadiz, Cordoba and Zaragoza).
The course is aimed at architects and the future managers of architectural practices who want to improve the organization of their business management processes and systems.
The course is based on practical case study methods which allows for students’ active involvement and participation.
Pre-course requirements
Students are required to read two support books for the lessons:
1) THE E-MYTH REVISITED: WHY MOST SMALL BUSINESSES DON’T WORK AND WHAT TO DO ABOUT IT, by GERBER, MICHAEL E.
PAIDOS IBERICA
2) Blue Ocean Strategy, by KIM W. CHAN
http://books.google.es/books?id=1g8oo3ygLQMC&printsec=frontcover&dq=estrategia+del+oceano+azul&source=bl&ots=YrSW-fQHXW&sig=CiDQi4Sd2XOyxfGZ-g0AQSFGEVg&hl=es&ei=aGScTOpHiI7iBqHxsMsN&sa=X&oi=book_result&ct=result&resnum=4&ved=0CCYQ6AEwAw#v=onepage&q&f=false
Objectives
The aim of the course is to transmit the basic knowledge on business management, strategy and organization in the different operating departments of an architectural practice (Strategy, Finance, Production, Human Resources, etc.).
In other words, the OBJECTIVE of the course is to help turn architectural practices into businesses (“from studio to business”).
Competences/Learning outcomes of the degree programme
- 34-T - Ability to design, practice and develop basic and execution projects, sketches and blueprints.
- 35-T - Ability to conceive, put into practice and develop urban projects
- 36-T - Ability to plan, practice and develop construction management.
- 37 - Ability to develop functional programmes for buildings and urban spaces.
- 38-T - Ability to intervene, maintain, restore and renovate heritage buildings.
- 39-T - Ability to eliminate architectural barriers
- 40 - Ability to express architectural criticism.
- 41-T - Ability to find solutions for passive environmental conditioning, including thermal and acoustic insulation, climate control, energy performance and natural lighting.
- 42 - Ability to catalogue buildings and urban heritage and plan their protection.
- 43-T - Ability to produce safety, evacuation and protection plans for buildings.
- 44-T - Ability to produce civil works projects.
- 45-T - Ability to design and execute roads and urban development, gardening and landscaping projects
- 46 - Ability to apply urban planning ordinances and standards.
- 47-T - Ability to prepare environmental and landscaping surveys and plans to correct environmental impacts.
- 48 - To acquire adequate knowledge of the general theories of form, composition and architectural typologies
- 49 - To acquire adequate knowledge of the history of architecture.
- 50 - To acquire adequate knowledge of the study methods for the processes of symbolization, practical functions and ergonomics.
- 51 - To acquire adequate knowledge of the study methods of social needs, quality of life, habitability and basic housing programmes
- 52 - To acquire adequate knowlege of the environment, sustainability and the principles of conserving energy and environmental resources.
- 53 - To acquire adequate knowledge of architectural, urban development and landscaping traditions of Western culture, as well as their technical, climate, economic, social and ideological foundations
- 54 - To acquire adequate knowledge of the aesthetics, theory and history of Fine Arts and Applied Arts.
- 55 - To acquire adequate knowledge of the relationship between cultural patterns and the social responsibilities of the architect
- 56 - To acquire adequate knowledge of the principles of vernacular architecture
- 57 - To acquire adequate knowledge of urban sociology, theory, economy and history.
- 58 - To acquire adequate knowledge of the methodological principles of urban planning and metropolitan and regional development.
- 60 - To acquire knowledge of civil, administrative, urban planning, building and professional regulations.
- 61 - To acquire knowledge of feasibility analysis, supervision and coordination of integrated projects.
- 62 - To acquire knowledge of property valuation.
Learning outcomes of the subject
Students will need to develop the capacity to transform their ideas into business opportunities and also equip themselves with the skills and tools to generate a strategic business plan.
Syllabus
The Studio to Business course covers the three main cornerstones of the business organization:
1. Strategy – what do we want to be?
- strategic planning
- strategic marketing
2. Organization: how will we do it?
- Human resources management
- Process and quality management
- Information systems
3. Management: how will we manage it?
- Economic management
- Financial management
The course includes both theoretical and practical subject matter based on real-life cases that have been adapted to the realities of an architectural practice.
Teaching and learning activities
In person
Methodology of the “Studio to Business” course
The areas that will be developed during the course are the essential Business Management practices:
Strategy, Organization, Quality, Financial and Economic Management, and Human Resources.
Each of these areas will be tackled from a practical point of view so that students will be able to apply what they have learnt.
The methodology will be based on real-life cases with the support of technical notes whenever deemed necessary.
Students will form into groups for discussion sessions which will be predetermined by the organizers.
The conclusions of each group meeting will be discussed in the classroom with the other students and the general coordinator.
| TRAINING ACTIVITY | COMPETENCES | ECTS CREDITS |
|---|---|---|
| Class exhibition | 34-T 35-T 36-T 37 38-T 39-T 40 41-T 42 43-T 44-T 45-T 46 47-T 48 49 50 51 52 53 54 55 56 57 58 60 61 62 | 0,36 |
| Class participation | 34-T 35-T 36-T 37 38-T 39-T 40 41-T 42 43-T 44-T 45-T 46 47-T 48 49 50 51 52 53 54 55 56 57 58 60 61 62 | 0,36 |
| Clase practice | 34-T 35-T 36-T 37 38-T 39-T 40 41-T 42 43-T 44-T 45-T 46 47-T 48 49 50 51 52 53 54 55 56 57 58 60 61 62 | 0,39 |
| Tutorials | 34-T 35-T 36-T 37 38-T 39-T 40 41-T 42 43-T 44-T 45-T 46 47-T 48 49 50 51 52 53 54 55 56 57 58 60 61 62 | 0,39 |
| Individual or group study | 34-T 35-T 36-T 37 38-T 39-T 40 41-T 42 43-T 44-T 45-T 46 47-T 48 49 50 51 52 53 54 55 56 57 58 60 61 62 | 1,5 |
Evaluation systems and criteria
In person
COURSE EVALUATION (DAVID LLADO)
CLASS ATTENDANCE. FAILURE TO ATTEND CLASS WILL RESULT IN MARKS BEING DEDUCTED FROM THE FINAL GRADE.
PRACTICAL CASE STUDY WORK
THIS WILL REPRESENT 25% OF THE FINAL GRADE
SIX PRACTICAL ASSIGNMENTS WILL BE COMPLETED. FAILURE TO EMAIL THESE ASSIGNMENTS BY THE DEADLINE WILL BE TAKEN AS NON-SUBMISSION.
FINAL EXAMINATION
THIS WILL REPRESENT 75% OF THE FINAL GRADE.
THE EXAM CONTENTS WILL BE BASED ON THE THEORETICAL PART OF THE COURSE AND THE COMPULSORY READING LIST.
COURSE EVALUATION (RAUL BOSQUE)
CLASS ATTENDANCE. FAILURE TO ATTEND CLASS WILL RESULT IN POINTS BEING DEDUCTED FROM THE FINAL GRADE.
PRACTICAL CASE STUDY WORK
THESE WILL REPRESENT 100% OF THE FINAL GRADE
Bibliography and resources
DAVID LLADÓ
BIBLIOGRAFIA OBLIGATORIA I
- LOE, LEY DE LA EDIFICACIÓN
- LEY 38/1999 DE 5 DE NOVIEMBRE
- CODIGO TÉCNICO DE LA EDIFICACIÓN DB-SI SEGURIDAD CONTRA INCENDIOS
- CODI D’ACCESSIBILITAT DE CATALUNYA DECRETO 135/1995
- DECRET D’HABITABILITAT DE CATALUNYA DECRETO 259/2003
CUALQUIERA DE ESTAS 4 LECTURAS PUEDE SER PREGUNTADA EN EL EXAMEN
BIBLIOGRAFIA RECOMENDABLE II
HARFORD, TIM “EL ECONOMISTA CAMUFALDO”, 2006. EDICIONES TEMAS DE HOY
HABLA DEL MERCADO MARGINAL, DEL FACTOR DE ESCASEZ, DE LA SENSIBILIDAD AL PRECIO. PEQUEÑAS LECCIONES DE ECONOMIA EXPLICADES DE MANERA SENCILLA
PERIODISTA DE FINANCIAL TIMES
NUENO, PEDRO. “CARTAS A UN JOVÉN EMPRENDEDOR”, 2007. EDITORIAL NOEMA, COLECCIÓN CRÍTICA
21 CARTAS DE JOVENES EMPRENDEDORES, EN DIFERENTES SITUACIONES. HABLA DEL BUSINESS PLAN, Y DEL PROCESO DE CREACIÓN
PROFESOR DE IESE
NUENO, PEDRO. “EMPRENDIENDO HACIA EL 2010”, 2005.
FERRAZZI, KEITH Y RAZ, TAHI. “NUNCACOMAS SOLO”, 2008.
CÓMO PROFUNDIZAR EN LA REDES DE CONTACTOS PARA PODER OBTENER RÉDITOS EN ENCARGOS.
RUPERTI, VENTURA I CORBETO, SERGI ”LET’S PLAY: LA EMPRESA CONTADA A LOS JÓVENES”, 2008. PLATAFORMA EDITORIAL, S.L.
INTRODUCCIÓN A LA EMPRESA PARA TODAS AQUELLAS PERSONAS EN ETAPA DE FORMACIÓN
THALER, RICHARD I SUNSTEIN, CASS “LA FILOSOFIA NUDGE”, EDICIONS COLUMNA
ASESORES DE LA CAMPAÑA DE BARACK OBAMA, LOS AUTORES DEMUESTRAN QUE CONOCIENDO LAS FORMAS DEL RAZONAMIENTO DEL SER HUMANO, SE PUEDE INCIDIR EN LA TOMA DE DECISIONES QUE PERMITEN MANTENER EL PASO ADELANTE
RAUL BOSQUE
EL MITO DEL EMPRENDEDOR: POR QUE NO FUNCIONAN LAS PEQUEÑAS EMPRES AS Y QUE HACER PARA QUE FUNCIONEN
de GERBER, MICHAEL E.
La estrategia del océano azul de KIM W. CHAN