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YouTubers have become top ‘influencers’, they share their daily lives in a natural way and manage to captivate 66% of the population aged between 18 and 55 with an average consumption of 3 and a half hours a week, according to techweek.es

If you’d like to know how they have managed to do it and why the marketing carried out by influencers works for brands, come along to the UIC Barcelona Talent Marketing Day on 16 February at 6:30 p.m.

6:30 pm – Welcoming attendees

Dr Carol Serra, Head of Studies for the Bachelor’s Degree in Advertising and Public Relations.

6:35 p.m. Why does marketing work for ‘influencers’?

Round table with marketing professionals.

Carlos A. Macho, Content Marketing Manager de Wallapop

Oscar Cumières, Digital Marketing Strategist at Bimbamroi and expert in Influencers Marketing

07:15 p.m. YouTubers, top ‘influencers’

Ask the invited YouTubers any questions you have about how they started, how far they plan to take it, and what it means to them to be a YouTuber, etc.

Moderated by: Alex Alegret, Consultant and Teacher specialising in sales and distribution.  Professor of Marketing Management in the Faculty of Communication Sciences.

8:15 p.m. Questions from audience members

8:25 p.m. Thanks to attendees and participants

8:30 p.m. Refreshments

Sponsors: Movistar, Udon, Carnet Jove (LaCaixa), RACC, Easypromos