Executive Program On AI
Reasons to take this PDE:
- Transform your business with Artificial Intelligence (AI)
Participating in this programme will allow you to gain a solid understanding of AI and its impact on digital transformation. Learn how generative AI and large language models (LLM) are changing the rules of the game. - Develop strategies aligned with your company’s objectives
Learn how to identify opportunities to implement AI and create a competitive advantage through its integration into the business strategy, improving both efficiency and innovation in your organisation. - Optimise key areas and the value chain of your company
Discover how AI can transform critical functional areas like operations, marketing, finance and human resources, customising customer experience and optimising internal processes. - Lead the change in the AI era
Develop the skills needed to manage teams and foster a culture of innovation and adaptability in your organisation, maximising the success of AI projects. - Ethical and responsible application of AI
Explore ethical principles in the use of AI, mitigate associated risks and adopt responsible practices to ensure a positive impact on your organisation and society. - Learn from global leaders in AI
This programme will include the participation of speakers such as Ricardo Baeza-Yates, Director of AI Research at Northeastern University, and Carlos Riquelme, Director of Language Models at Stability AI. Take advantage of the experience of these international experts in applied AI. - Experts from Silicon Valley and the tech industry
With figures like Abi Ramanan, who has led AI projects on Google X, and Wenjing Zhang, Head of AI at LinkedIn, you will have access to cutting-edge knowledge coming from the most innovative companies in the world.
Presentation
Would you like to lead the transformation of your company by harnessing the power of Artificial Intelligence?
Are you interested in learning from world-class AI experts and applying their knowledge to your business strategy?
Do you want to discover how to integrate AI into key areas like marketing, finance and operations to optimise processes and improve efficiency?
Would you like to develop an AI strategy aligned with your company’s objectives and gain a competitive advantage in the market?
This course aims to:
- Train managers in identifying and taking advantage of opportunities that artificial intelligence (AI) offers, providing them with the necessary tools to lead the digital transformation in their organisations.
- Provide key insights into the different types of AI and its business applications, with special emphasis on how generative AI models and large language models (LLM) are revolutionising the business sector.
- Teach the essential features of an AI adoption strategy, ensuring that participants know how to integrate AI effectively into the functional areas of their company to optimise processes, improve the customer experience and create new business opportunities.
- Assist participants to develop the ability to design and implement more competitive business strategies, leveraging AI as a key differentiator in their industries, and ensure sustainable leadership in a digital and highly competitive environment.
At the end of the course participants will be able to:
- Develop and implement an artificial intelligence adoption strategy that it is aligned with corporate objectives, ensuring its effective integration in all areas of the company.
- Identify AI opportunities within their organisation and industry, applying the acquired knowledge to create sustainable competitive advantages through process optimisation and product and service innovation.
- Lead teams and manage organisational change to ensure the correct implementation of AI projects, developing leadership skills that foster a culture of innovation and adaptability.
- Assess and mitigate the ethical and privacy risks associated with the implementation of AI, ensuring the responsible and sustainable application of emerging technologies.
- Make strategic decisions based on data, using AI models and the most advanced technological solutions to improve decision-making and generate positive impact on the business.
Methodology:
The programme methodology combines a practical and strategic approach, using real cases and practical examples to ensure the immediate application of concepts.Through interactive sessions, participants will work on developing a customised AI adoption strategy for their own organisations.
There will also be internationally renowned expert speakers in artificial intelligence who will provide valuable insights. Learning is complemented by collaborative exercises, debates and tools that will allow managers to effectively apply the knowledge acquired in their business contexts.
Module 1: Understanding the AI Landscape
Objective: Gain a solid understanding of AI, how it works, its historical evolution, and its relevance in the digital transformation of businesses.
Key topics:
- - Definition and history of AI
- - Types of AI and their applications in business
- - Why Generative AI and LLMs change everything
Module 2: Developing AI Strategies in Businesses
Objective: Learn to identify opportunities for implementing AI within the organization and develop strategies that align AI with business goals.
Key topics:
- - AI opportunity map in the company
- - Creating competitive advantages through AI
- - Integrating AI into business strategy
- - Leveraging data strategy as a key differentiator
- - AI economics: Understanding cost and profitability factors
Module 3: Applying AI to Business Transformation
Objective: Understand how AI can transform key functional areas and improve the company's value chain.
Key topics:
- - Strategies to become AI First
- - Product and service innovation through AI
- - Personalizing customer experience
- - Optimizing internal operations and processes
- - AI applications in marketing, finance, HR, and other areas
Module 4: Leadership and Change Management in the AI Era
Objective: Discuss the role of leadership in promoting and successfully managing AI projects, and how to handle organizational change.
Key topics:
- - Developing leadership skills for the digital era
- - Strategies to foster a culture of innovation and adaptability
- - Change management and organizational resistance
- - The role of leadership in the success of AI projects
Module 5: Ethical and Responsible AI Application
Objective: Explore ethical considerations, potential risks, and best practices for responsible AI implementation.
Key topics:
- - AI's impact on society and the future of work
- - Identifying and mitigating ethical and privacy risks
- - Developing an ethical governance framework for AI
- - Case studies on ethical AI applications
Module 6: Steps to an Actionable AI Strategy in Your Company
Objective: How to develop a strategic plan for adopting AI in your company.
Key topics:
Key topics:
- - AI strategy canvas
- - Identifying key elements of an AI implementation strategy
- - Steps to make it operational