Bachelor’s Degree in Advertising and Public Relations
Our numbers speak for themselves
In direct contact with the profession from the beginning
Reasons to study this Bachelor’s Degree
Quality of teaching staff
Our teaching team includes doctors, researchers and renowned professionals currently working in the industry.
A broad range of work placement opportunities to suit you
We have woven a large network of partnerships with the industry's leading companies and institutions.
Unique UIC Barcelona curriculum
Our curriculum integrates different areas of knowledge of advertising and public relations throughout the four academic years.
Friendly and personalised support
We are committed to you: we want to be your partners throughout the degree programme. Therefore, we offer you friendly and personal support and guidance.
Activities
Enjoy learning from a variety of specifically organised activities such as the Advertising Symposium, IMMA Awards and the DRAC Novell Internacional festival.
Prepare for more job opportunities
This degree offers a wide range of professional opportunities, such as:
- Advertising Creative (writer, art director...)
- Account Manager
- Strategy Planner
- Media Planner
- Director of Communications
- Head of Corporate Identity and Branding
- Product Manager
- Event and Protocol Planner
- Head of Media Relations
- Social Media Strategist
- Digital Marketing Manager
Professors and lecturers with long experience in the advertising sector
The Faculty’s teaching body consists of lecturers and professors who are also active in the private sector and who have long experience in the audiovisual, journalism and advertising sectors. The teaching staff are all in direct contact with the daily reality of this profession, since they combine their executive roles in the media or in agencies with teaching in the Faculty. This allows students to achieve an education that is at the cutting-edge of the sector, that facilitates work placements and allows for greater labour insertion. Also, the teaching staff have extensive research experience at both a national and international level acquired through visits to and exchanges with other universities.
With this degree, you can study part of the curriculum or do your internship abroad, with academic recognition
Participate during one semester or year at one of your faculty's partner universities, or search for a business abroad for your internship.
Get part of your ECTS during the summer at the Berkeley Summer Sessions, the best public university in the world.
Additional information
Presentation
On the Bachelor’s Degree in Advertising and Public Relations, our main objective is to train professionals to manage brands and resolve any kind of communication problem. To this end, we offer comprehensive and personalised training in which acquiring skills such as a critical and analytical thinking and social commitment, is fundamental. This programme is aimed at anyone wanting to work in the advertising and public relations sector in project management, communication consultancy, public relations, or as a creative or analyst in communication and/or public relations agencies, companies or any other organisation.
As part of this bachelor’s degree, we teach students about communication strategies, how to come up with creative and persuasive solutions, how to manage campaigns, how to organise teams and assign tasks, etc. In addition, we cover everything students need to know about launching a product, what it means to reposition a brand or what crisis communication management is, among other relevant aspects. Throughout their time at the university, students will also receive guidance from our academic team, made up of lecturers with a solid track-record in teaching and professionals working in leading companies in the advertising and public relations industry.
In addition, UIC Barcelona is committed to helping students master new technologies and learn English, which are essential tools for achieving greater international projection and professional success. As such, we work with the latest technologies and offer subjects and workshops taught in English (meeting points, etc.).
It is also important to highlight that our academic programme is directly linked to the job market, as we offer students the chance to complete a work placement in one of many internationally renowned businesses (Bassat, Ogilvy, MCann Erickson, Antonio Puig, Mango, SEAT, among others).
Finally, as UIC Barcelona is adapted to the Bologna Plan, graduates from this bachelor's degree will also be qualified to work as advertising and public relations professionals in the European Higher Education Area (EHEA).
- Objectives
- Who is it aimed at? Prospective students
- Competences. Graduate profile
The main objectives for the Bachelor's Degree in Advertising and Public Relations are:
- To train professionals to manage brands and offer high-quality solutions to all kinds of communication problems whilst adhering to the profession’s ethical dimension.
- To develop students’ creative, communication and IT skills.
- To provide students with a high-quality general education, with a solid intellectual and ethical grounding.
- To offer students an international outlook on advertising and public relations, so they can grow professionally in a global context.
- To provide students with the knowledge they need to become responsible professionals who are fully aware of the social dimensions of the advertising and public relations sector.
- To provide students with the knowledge and skills they need to confidently step foot onto the current advertising and public relations scene.
- To help students master the English language as a professional tool to aid their international exposure.
- To train professionals who can work flexibly and competently and adapt to any company.
- To encourage an entrepreneurial spirit, independent learning and vocational responsibility.
- To develop teamwork and leadership skills.
- To facilitate knowledge about the advertising and public relations world and all stages of the production cycle.
Anyone who fulfils the admission requirements and general prerequisites for accessing this degree programme may apply. The majority of our students come from the Humanities or Social Sciences, but the degree programme is open to students from any academic background.
This degree programme is aimed at anyone who’s passionate about advertising and public relations and wants to work in this sector. We're looking for motivated students who are eager to learn and innovate; people with a critical, analytical and entrepreneurial eye, who know how to work in a team, and responsible students with creative minds who want to grow as professionals in this sector.
Competences
Students will acquire a range of skills that will equip them for a successful career in the current advertising and public relations context.
Graduate profile
The graduate profiles for this bachelor’s degree are:
Project manager
Assume responsibilities, manage projects, steer and oversee campaigns, be results-oriented, lead teams and generate enthusiasm.
Public relations
Take on responsibilities in the field of business communication, such as managing corporate communication, organising events and managing relations between companies and society.
Communications consultant
Outline strategic channels of communication, generate trust, interact with strategic audiences, and more.
Creative
Specialised in the materialisation of ideas. As such, students must master advertising creation techniques and the tools necessary to respond to companies’ and institutions’ communication needs.
Analyst
Assess the suitability and characteristics of the media used to disseminate a message and understand the target audience and socio-cultural trends.
Recommended videos:
Graduado o Graduada en Publicidad y Relaciones Públicas por la Universitat Internacional de Catalunya.
Amb aquesta titulació i gràcies a l’adaptació de UIC Barcelona al pla Bolonya, l’alumne podrà exercir de professional de la publicitat i les relacions públiques en tot l’Espai Europeu d’Educació Superior.
Teachers
- ALBAREDA PARÉS, Montserrat
- AZNAR MARTÍNEZ, Daniel
- BAKER, Martyn Russell
- BUHIGAS CARDÓ, Pere
- BUIL GAZOL, Maria Pilar
- CASTILLO HINOJOSA, Ana María
- CLAVIJO MERCADER, Javier
- COLL PARRA, Ignacio
- CÓRDOVA MARTÍNEZ, Suzanne
- DE LA PRIDA CABALLERO, Ruben
- DEL CACHO RIVERA, José Ignacio
- DE QUADRAS AYUSO, Ana
- DE TRASTAMARA - FERNANDEZ GRAU, Noemí
- ESCRIBANO LUQUE, David
- FAURE CARVALLO, Adrien
- FITÓ CARRERAS, Maria
- GARCIA COLLADO, Francisco Jose
- GARCÍA DE ORO, Luis
- GARCIA SOLER, Jordi
- GONZÁLEZ ROMO, Zahaira Fabiola
- HERNANDEZ SERRET, Joan
- JUSTEL VÁZQUEZ, Santiago
- KNIGHT, Janine Gwendolyn
- LACASA MAS, Iván
- MARTÍN GUART, Ramon
- MARTÍN LÓPEZ, David
- MARTIN VICARIO, Lara
- MIRANDA RIERA, Alberto
- MIRÓ COMAS, Abel
- MONTUENGA RÍOS, Rocío
- MORALES SOLANA, Doris
- MORATA ARTECHE, Carles
- PALLARÉS SEGURA, Chantal
- PUIGDOMÈNECH LÓPEZ, Jorge Francisco
- RAMÍREZ SIMON, Wendy Maria
- ROGER LOPPACHER, Maria Olga
- ROSER I PUIG, Joaquim
- SALVAT BENLLOCH, Marta
- SARRIAS MARTÍ, Luis Ignacio
- SEGARRA BRUFAU, Javier
- SERRANO SANJOSE, Xavier
- SIGAUD SELLOS, Pedro
- STANGER DEACON, Doris
- THIEMANN, Claudia
- TORRECILLA SÁNCHEZ, Ricardo
- VILLANUEVA BENITO, Isabel
- VINCZE, Laura
- VIOLÁN GALÁN, Miguel Ángel
- ZÚÑIGA RODRÍGUEZ, José Alberto
Internship
Work placement
The Faculty of Communication Sciences holds agreements with a series of important institutions so that future graduates can acquire the work experience necessary for them to carry out their future profession.
Objectives
The work placement subject, which is compulsory, consists of work experience in an institution that is external to the university in the field of advertising and/or public relations. This allows concepts learned about in classes and workshops to be applied to real life. In order for the work placement to be more useful, it is necessary to undertake coaching both before and during the placement. There will also be ongoing communication between the coach and the assigned in-company tutor in order to monitor the person completing the placement. Therefore, it will be possible to ensure that the objectives set out can be achieved in terms of the tasks to be undertaken and the learning and assimilation of knowledge and competences.
The evaluation of the work placement will mainly consist of the presentation of a work placement report from the company, and a report written by the student describing the placement. Students must also present a report that includes both a description of the content of the placement, what they have learned, and the improvements they have achieved in their work, both in terms of knowledge and skills. A tutor will guide them throughout this process.
All updated information regarding the specific organisation and regulations of work placements can be found in the Course Guide for the subject on each degree programme.
Prerequisites & admissions
Application for admissions
To pre-register for undergraduate studies at UIC Barcelona, you will need to complete the application form available at the following link:
Entrance Examinations
The entrance exam is held several times throughout the year on the Campus Barcelona. To take the exam, you must first complete the application for admission.
For more information:
Required documentation
The documentation required for the admission process varies according to each candidate’s academic background. Click on the following link to see what documents you will need to provide:
Reservation and enrolment
In order to reserve a place on the programme, admitted candidates must pay 20% of the first year fee upon receiving their letter of acceptance.
The remaining 80% is due after enrolment.
For more information:
Acces routes
Programme applicants may come to UIC Barcelona from different academic backgrounds. Click on the following link for detailed information on the route most pertinent to you:
Grants & financial aid
Grants
UIC Barcelona offers various fellowships supported by both public institutes (MEC or AGUAR) as well as private UIC Barcelona funds.
For further information, please check with our admissions department:
Financial aid
Each payment method is adhered to the specific financing conditions of each degree programme.
Please see the attached document for details on these conditions:
Discounts
Those seeking undergraduate degrees at UIC Barcelona may be eligible for different discounts depending on their circumstances.
Faqs
International mobility
Outgoing mobility stays
As a student of this degree programme, you may study abroad and receive academic recognition in most options.
Discover your mobility options abroad:
- Study abroad for a semester or a full academic year at one of your faculty’s partner universities.
- Erasmus traineeships, curricular, extracurricular or recent graduate work placements (according to the degree programme)
- International summer courses: UC Berkeley Summer Sessions, Penn Summer, Boston University Summer
- UCLA Extension Certificate Programmes
To find out what you need to do before, during and after your mobility stay, please see the following links:
- Agreements available for your degree programme
- Outgoing mobility regulations
- Steps required
Contact: exchange.bcn@uic.es
Incoming mobility stays
If you are studying at another Spanish or international university, why not study at UIC Barcelona for a semester or academic year.
To find out what you need to do before, during and after your mobility stay, please see the Study at UIC Barcelona page.
Contact: exchange.bcn@uic.es
