Opening remarks were given by Pilar Buil, the Head of Advertising and Public Relations, followed by a few words from Professor Pablo Medina. The three alumni then took the floor.

Andreina Chirivella explained what is involved in the Bachelor's Degree in Advertising and Public Relations and offered practical advice on making the most of the four years at the UIC.

Ana Plaza talked about the importance of coaching and counselling services, the internships offered through the UIC and the different career opportunities available to students in this field. 

Judith Hernández told the students what the Final Degree Project entails and encouraged them have a proactive, open and participatory attitude in order to take maximum advantage of all the activities the Faculty organizes.

The session concluded with a question-and-answer period that allowed the students to share their experiences and concerns.