The talk, “The Big Picture of a Story or How to Make Sure Your Message Hits the Mark”, covered important topics for any university lecturer, including class organization, fundamental learning techniques, student motivation, developing students' potential and professional guidance.

During the talk, Dr. Terrasa stressed that values such as imagination, creativity and passion for telling stories now make up the DNA of any university student studying Audiovisual Communication, Journalism or Advertising and Public Relations. Teaching that is orientated towards strengthening and developing these values in students is a priority for all lecturers. One of the most important ideas conveyed in the talk was the need for lecturers and students to collaborate in a way that gives students some ownership of their personal and professional development. This points them in the right direction from the start of their university experience.