Ignacio Baeza visited UIC Barcelona to give an assessment of the current economic environment and to present the strategy and context of Mapfre and its sector. The vice president of Mapfre was joined by Joaquim Miró Roset, regional general director of the business in Catalonia; Sergio Sánchez Sierra, director of Training and Knowledge Management, and Bernardo Sorribes, head of Institutional Relations and Commercial Network Development. 

Business Administration students got a complete picture of the current economic picture, both on the global and national scale. Ignacio Baeza stated that indicators have come into play such as inflation, interest rates, the public pension system and the replacement rate, among others.

Regarding the company, Baeza showed current data on the company in terms of gender parity, internal mobility or external economic contribution. According to the Mapfre’s vice president, abroad, the insurance sector accounts for 7% of global GDP, a significant contribution to social and economic development.

Moreover, given the emergence of artificial intelligence and other technological tools, Mapfre has invested 925 million euros in technology in the current year. “We have more than 120 cases of advanced analytics in the use. AI is moving at an exponential rate, and our challenge as a society is to assimilate this growth,” Baeza said.

The session took place as part of Business Economics and Business Management subjects, first- and fourth-year respectively, of the Business Administration bachelor’s degree programme. Through the testimony of one of Mapfre’s relevant executive figures, students were able to learn about the development, organisation and context of one of the leading companies in the insurance sector.