UIC Barcelona took part in this initiative along with 30 other universities from Spain and Latin America, with the aim of promoting content related to radio and its role in social, economic and cultural development. This is the first year that this interuniversity dynamic has been held. 180 students were directly involved, as were over 50 professionals from the field of journalism and radio broadcasting.

The students from the Faculty of Communication Sciences at UIC Barcelona focused on the evolution of radio advertising. From production to voice-over, editing and scriptwriting, the students who took part in the Radio Marathon were Mireia Molina, Maria Germà, Nàdia Cordón, Roberto Martín, Daniela Matiz, Nicolás Huistra, Marina Laborda, Daniel Henao, Marta Boncompte, Víctor Martínez, Alejandro Laguna, Paula Modrego and Giulia Plaza. The process was tutored by Maria Fitó, lecturer in radio communication, and Javier Sáez, lecturer in post-production, editing and sound.

The Inter-University Marathon, which could be listened at Radio Nebrija, the radio station of the Faculty of Communication Sciences at the Antonio de Nebrija University, aimed to highlight the importance of university radio stations, in one of the “youngest” actions of the commemoration of the first century of the radio medium. According to the University of Nebrija, university radio is a tool for cohesion between students and teaching staff and the best way to acquire skills aimed at future employability.

The broadcast featured professionals from Spanish general radio stations such as Cadena SER, RNE, Cope and Onda Cero, as well as prominent voices from Latin America. Jaume Serra, director of PRISA Media in Catalonia and head of the centennial, stressed that the aim of the project was to “lay the foundations for the future of radio and encourage university students to display their talent”.