The 12th edition of the IMMA Communication Awards, held on Wednesday 11 May, filled the Aula Magna with young talent and the best audiovisual pieces created by UIC Barcelona students. The awards gala was organised by the fourth year Advertising and Public Relations students participating in the Public Relations Workshop 2 elective course. Journalist Martí Saballs acted as patron and in his speech, he reviewed the big events of the past twenty years and gave good advice to all students as future professionals of the communications sector. “Information now flows extremely quickly, and you will have to manage it and above all, fight to tell the truth,” said the journalist. “Wherever you are, read, read and read. Be informed.  Listen. Travel. Leave your comfort zone. Do not be dogmatic. Defend your ideas. Work as a team. Stay away from the liars. Surround yourself with good people - we have to make this world better. Work a lot. And, above all, be happy,” Saballs concluded in his speech.

The award-winning projects, which highlighted the excellent narrative and technical skills of the students of UIC Barcelona, were “Encantado de conocerte”,  by third year students of  Audiovisual Communication; “Hiring Youth”, by fourth year Advertising and Public Relations students; “Entrenamientos Invisibles MCB”, by third year Audiovisual Communication students; “Superac(c)ión”, by a third year student from Audiovisual Communication and Alba Riaza won the Alumni Talent award.

A donation was also made to UIC Barcelona’s Cuides Clinic as an initiative that faithfully represents the values of the university. The dean of the Faculty of Communication Sciences, Rebeca Pardo, presented the awards and in her closing speech stressed the strong presence of UIC Barcelona values in all the winning projects. “Congratulations to all the winners, but also to all the participants and the teachers, for being a very important part of all the incredible pieces we have seen, which are of fantastic quality and could be in any professional medium of communication,” said the dean and communications lecturer.

This year's edition featured the musical performance of fourth year Advertising and Public Relations student Pat Rocamora. Several professionals of the communication sector also participated in the event and the first class jury was formed by Martí Saballs, Prensa Ibérica journalist; Montse Rigall, journalist and news reporter at RTVE; Joan Maria Morros, news director of RAC1 and president of the Society of Journalists of Catalonia; Maria Fitó, audiovisual advertising producer and lecturer at UIC Barcelona; Mercedes Piera, senior executive and life coach, public relations, events and protocol; Luiggi Sarrias, BeOne director and lecturer at UIC Barcelona and UNAV; Ferran Cera, director of Visiona TV; Chus López, producer in creaRSA and Conxita Casanovas, director of BCN FILM FEST and director of the Va de cine programme on RNE.