“We all try to be more sustainable, but there is a contradiction because we want everything immediately”
Camila Fernández-Cruz is a fourth year audiovisual communication student at UIC Barcelona’s Faculty of Communication Sciences. Together with Jorge García Guerrero, who studied psychology, they were the winners of the Methos Media First Prize in this year’s IMMA Awards with the short What are you supposed to do? Their project has a clear social impact but also a psychological basis. It is an audiovisual montage of a poem read twice (backwards in the second reading), which is interpreted in a totally different way each time, forcing the spectator to think about sustainability. “I simply followed my creative instincts for the poem. There are many scenes in the short film that I think have a very powerful meaning, such as the person coming to break the earth with a shovel, and then it is clear that they are about to plant something,” says Jorge García Guerrero.
In this interview, Camila Fernández-Cruz talks about the anecdotes and most significant moments of the short film.